Bachelor’s and Master’s degrees, PhD

The programme enables students to learn how business operations work, by equipping them with the skills they need in order to analyse and interpret business related problems and decision-making processes. Students will learn how to develop a critical thinking mindset that will help them navigate through the multidisciplinary boundaries of business organisations.

Marketing, finance, banking operations, budget creation are all subjects that will allow them to operate effectively in a wide range of roles in international brands, multinational companies, global financial markets and new business ventures.

This programme is designed in partnership with the innovation leading platform H-Farm and offers an immersive and dynamic learning experience thanks to the support of cutting-edge technologies. Courses combine theory and practice, with the aim to train the innovators and professionals of the future.To do so, our multidisciplinary courses are focused on the most required skills by the job market.

This programme is designed to equip students with a broad knowledge on accounting and finance, and the main employability skill-set needed for a successful career in global business. The programme is an opportunity for ambitious students to obtain key management and financial knowledge. Also, it will allow students to experience how to manage complex business projects as well as learn how to develop key competencies in business administration, planning, strategy, and risk management.

The programme has been designed with the goal to help students develop a hybrid mindset, a lateral thinking approach that will allow them to navigate the most complicated challenges of our society with a strong managerial and marketing understanding. In addition to the basic skills related to marketing and management, the programme wants to train participants in understanding the meaning of innovation processes and in being able to face change with no fear of failure. Thanks to a strong interdisciplinary approach, students will collect many useful tools for better understanding and critically reading the context they live in.

The programme aims to train experts in the management of private and public companies, that are facing profound challenges because of the enormous transformations of the national and international socio-economic scenario.

The programme will allow students to develop knowledge and skills in the main areas of management, thanks to the application of innovative teaching methodologies based on the proactivity required to students in order to actively engage with protagonists of the current business world and institutions. Students will indeed explore strategic planning processes associated with the dynamics of the opening of companies in an international set-up, and will be provided with conceptual and analytical tools for problem-solving and decision-making.

Nowadays, sustainability skills are indispensable for any managerial role, even those not specifically dedicated to this topic: knowledge and attention to the managerial implications of sustainable management are a fundamental requirement for the long-term value generation of any company. 

The programme aims to train managers who can then operate in both managerial and consultancy fields, who will be able to interpret the context in which their companies operate and to manage innovation through the lens of sustainability. Knowledge will be developed in the following areas: business strategy, strategic planning and sustainability management, planning and control, non-economic and performance measurement, marketing, human resources management, business innovation, information and decision support, job market law, technology management.

By combining the two disciplines of Marketing and Communication, our programme illustrates how to apply them to real-life situations. Indeed, it includes workshops with partner companies and internships. The knowledge gained during this programme will help students to thrive when facing marketing challenges, and to develop new communication approaches, both within companies and as consultants. Students will also understand that marketing and communication are not freestanding concepts, but they need to lie at the heart of any company's strategic approach.