CLab - Treviso

Group innovation methodology developed by the d.School of Stanford University. It promotes creativity and collaboration between disciplines and encourage the exploration and reformulation of problems starting from people's needs, fostering empathy and creative trust to overcome the failure.

The difference from the usual creative process (problem > idea > solution) is the attitude itself towards the design and creation phase. The focus is on the word "thinking", highlighting the fact that every project comes out to respond to a human need. It is therefore a process focused on the person (human-centered), on his/her needs and on the solutions that are devised.

• It describes how a company earns and makes profits. The business model outlines the logic behind the value of a company, i.e. the strategy that the entrepreneur develops to make a profit by providing value to his customers. According to the standard definition, the business model "describes the logic of how an organization creates, distributes and captures value". This definition is by Alexander Osterwalder, creator of the Business Model Canvas, a strategic model used for the creation and development of business model. Basically, it is a visual template that shows the infrastructure, products, customers, suppliers and other elements that identify a company. The business model can be easily build up using the business model canvas, a visual framework presented by Alexander Osterwalder that identifies the 9 key elements of the business model.
• Business Model Kit - from Board of Innovation
  This tool allows to create models and visualise the relationships at the basis of the new project proposal.

Dissemination of the basics of social research on consumption: theories on the subject, concrete examples of research and a synthesis of the qualitative-quantitative methodologies that can be used. To follow, field research both to test what was said in the first part and to find useful data for the proposals of the students, who are called to define personas and consumption contexts in order to support their project proposal.

Techniques and approaches theme-oriented for each laboratory, for effective communication of projects.

Communicating effectively means knowing how to express yourself in every situation with any interlocutor both verbally and non-verbally (facial expressions, voice and posture), clearly and consistently with the message we want to convey.

Public speaking is the discipline that provides a speaker with communication tools and strategies to present concepts in front of an audience in a clear and effective way.

Storytelling is a form of communication with very ancient origins. In fact, first oral and then in written form, man has used it for millennia to pass on stories, knowledge, memories and traditions. Storytelling is the art of telling by enriching the narration with details and emotions in order to fully involve those who are listening or reading you. Also used at a corporate level, it allows, for example, to communicate in an exciting way with your customers, make yourself known, communicate your mission effectively or advertise your brand in the best possible way.