Master's Degree Programme in
Marketing Management
Enrolment from 2025/2026
Level:

Master's Degree

Degree Classification:

LM-77 R (Management)

Venue:

Venice

Language:

Italian/English

Attendance:

Not compulsory

Duration:

2 years

ECTS/CFU:

120 credits

Admission:

Limited

International:

Programme with Double or Joint Degrees

How to enrol

If you are enrolling with a qualification obtained in Italy, follow the procedure described on the page:

Admission and enrolment

If you are enrolling with a qualification obtained abroad, follow the procedure described on the page:

Admission and enrolment with an international qualification

The programme at a glance

1

thanks to its comprehensive and multidisciplinary approach, this degree provides a global understanding of marketing tools, integrating business, economic, quantitative, and legal skills to tackle marketing challenges in both national and international contexts

2

classroom learning is enhanced through workshops, labs, and corporate internships, enabling students to apply their knowledge in real-world marketing and communication environments

3

the programme is built on an active and engaging learning approach, with a strong emphasis on direct interaction with professionals and institutions, ensuring a practical and up-to-date education

After graduation

you can pursue a career as a marketing or digital marketing manager, specialising in areas such as product, brand, category, communication, sales, key account, and trade marketing

you can become a market analyst, focusing on consumer behaviour, segmentation, positioning, and competitive dynamics

you may also work as a consultant or collaborate with agencies in marketing, digital marketing, communication, and public relation

Why choose this programme

The Marketing Management degree programme offers a comprehensive and innovative education, combining marketing strategies with the latest communication techniques. With courses in Italian and English, this program prepares you to tackle the challenges of an increasingly global market.

This program aims to provide robust training that integrates solid and in-depth expertise in various areas of marketing with skills related to strategy, the ability to understand market dynamics, and the quantitative techniques needed for decision-making. The teaching method is highly hands-on, ensuring a strong connection with the business world through real projects, workshops, internships, and guest lectures from industry professionals and executives.

Thanks to a network of collaborations with companies and institutions, the course enables you to acquire concrete tools to successfully enter the job market, whether in corporate roles or as an independent professional

Career opportunities

The degree opens the door to a wide range of career opportunities in marketing and communication starting as a market analyst or a collaborator in strategic teams, and then progress to specialist and managerial roles in areas such as product, category, brand, communication, export, and digital marketing.

Alternatively, you can enter the field of communication and consulting agencies, with opportunities for growth in specialized and managerial roles in various areas such as digital marketing, social media, content management, branding, as well as key account management and strategic planning.

International networks

The Marketing Management program also allows you to enhance your academic experience and expand your professional network through various student associations at Ca’ Foscari.

A key strength of the program is the Double Degree with ESCP Business School, one of Europe’s most prestigious business schools. This agreement allows selected students to study in a multicultural and cosmopolitan environment, gain international work experience through internships, and boost their career prospects in a highly globalized market.

Discover Ca' Foscari's international mobility programmes.

Contacts

Economic Campus

ADiSS - Economic Campus
San Giobbe [ITA], Cannaregio 873, Fondamenta San Giobbe, 30121 Venice (Italy)

Campus services: campus.economico@unive.it
Economic area internships: stage.areaeconomica@unive.it

Degree programme website (permalink): www.unive.it/degree/emr7