Master's Degree Programme in
Marketing Management
Enrolment from 2025/2026

Summary
Academic year 2025/2026

Level of qualification

Master's Degree Programme

Ministerial degree code

LM-77 R (Management)

Language

Italian and English

Attendance

Open

Where

Venice School of Management, Cannaregio 873, 30121, Venice.
For further information please contact the Economics Campus, campus.economico@unive.it.

Head of studies

Prof.ssa Francesca Checchinato (Teaching Committee Coordinator, checchin@unive.it)

Access to the programme

Limited admission, 70 places available.
Quota reserved to non-EU students residing outside Italy: 1 seats, of which 1 is reserved for a Chinese student living in China, under the Marco Polo Project.

Admission requirements

To be admitted to this Master's Degree Programme students must possess a proper individual educational background and the minimum curricular requirements. A certified knowledge of English at minimum level B2 is also required.
Details about the assessment procedures are available in the webpage dedicated to admission and enrolment.

Admission with international qualification

Applicants with international qualification must have obtained a bachelor’s degree that is the result of at least 3 years of study. The preliminary evaluation of the qualification is mandatory. Procedures and deadlines are available on the online platform Apply.
International qualification will be evaluated by the designated teaching committee after the pre-evaluation procedure carried out on the online platform.
Further details in the webpage dedicated to admission and enrolment with an international qualification.

Course overview

The Master’s Course provides a general training in the planning, management and control of marketing and communication activities. In the training process, international marketing policies, brand management and new product development issues are analyzed, as well as the policies of distribution channels, advertising in the real and virtual world and public relations in competitive national and international contexts in profit oriented or social enterprises. The course integrates didactic lessons with workshops with partner enterprises and with periods of internship. The programme integrates management, quantitative and legal courses.
Graduates will be able to work as manager in the marketing field, as market analysts or as consultants in marketing agencies.

Double and Joint Degree

Ca' Foscari University of Venice offers international educational programmes designed in collaboration with one or more partner universities, entailing the attendance of part of the study path abroad. At the conclusion of these programmes, selected students obtain a Double Degree (a diploma from Ca' Foscari and one issued by the partner university) or a Joint Degree (single degree jointly awarded by the member universities of the consortium delivering the programme), depending on the provisions of the agreements with the partner universities and the different national regulations.

Double and Joint Degrees available:

  • Double Degree with ESCP Business School
    At the end of their study programme students can be awarded with a double degree: Master’s degree in Marketing and Communication at Ca’ Foscari University in Venice and Master in Management of ESCP-Europe.
    Access: call for applications.

Examination assessment and graduation

The educational activities include classroom teaching, workshops and internships, in order to acquire wide-ranging skills that can be readily transferable into the world of work.
During the whole university career, the various skills and knowledge acquired by students will be assessed through written and oral examinations.
The degree exam consists in writing a thesis, which must possess the characters of originality, exhaustive documentation and scientific investigation and which will be discussed with a committee of university professors and experts.

Access to further studies

Professional Master’s Programmes (1st level and 2nd level) and PhD programmes.

Occupational profiles

The main employment and professional opportunities are divided into three directions. The first is in the fields of marketing, product, brand, category, communication, sales, key account and trade marketing. The second is market analyst with a particular focus on consumer behavior, segmentation and positioning, competitive dynamics. The third is consultant in the fields of marketing, communication, public relations.