Master's Degree Programme in
Marketing Management
Enrolment from 2025/2026

Marketing and Communication [EMR7-2525]
Enrolled in a.y. 2025/2026

Type of activities Description  
Basic [A] Builds the fundamental cultural foundation upon which your specific training is developed  
Core educational activities [B] Defines your educational path's specific and distinctive profile  
Interdisciplinary [C] Complements and broadens your core and specialisation training with supplementary knowledge  
Decided by individual student [D] Activities you can choose freely, provided they are consistent with your academic path. These may include: exams offered by your degree programme, exams from other degree programmes, including those from different disciplines, internship or traineeship activities  
Final examination or foreign language knowledge [E] it marks the completion of your academic programme. It is a crucial formative moment that integrates and applies the skills and knowledge you have acquired with your studies  
Other [F] Includes educational activities aimed at acquiring: additional language skills, IT and interpersonal skills, training and orientation internships, which are essential for facilitating your entry into the job market  

Type of educational activity: Core educational activities [B]
ECTS partial Code Reference sector Year COURSE ECTS course

36

 EM7044 SECS‑P/08 1 BRANDING AND COMMUNICATION 12
EM7045 SECS‑P/08 1 CONSUMER BEHAVIOUR IN THE AGE OF SUSTAINABILITY 6
EM7053 SECS‑P/08 1 DESIGN THINKING, INNOVATIONS AND MARKETING STRATEGIES 12
EM7039 SECS‑P/08 1 RETAIL AND CHANNEL MANAGEMENT 6
ECTS partial Code Reference sector Year COURSE ECTS course

6

 EM1805 SECS‑P/12 2 GLOBAL BUSINESS HISTORY 6
EM7031 SECS‑P/12 1 HISTORY OF BRANDING 6

6

 EM7048 SECS‑P/06 2 MARKET DYNAMICS AND NETWORK 6
ECTS partial Code Reference sector Year COURSE ECTS course

6

 EM7040 MAT/09 1 MARKETING ANALYTICS 6
ECTS partial Code Reference sector Year COURSE ECTS course

6

 EM7054 IUS/04 1 TRADEMARK AND PATENT LAW 6
Type of educational activity: Interdisciplinary [C]
ECTS partial Code Reference sector Year COURSE ECTS course

6

 EM7046 SECS‑S/01 1 STATISTICS FOR MARKETING 6

12

 EM1716 SECS‑P/08 2 BRAND AND LUXURY MANAGEMENT 12
EM7047 SECS‑S/01 2 DATA-DRIVEN DIGITAL MARKETING LAB 12

6

 EM7049 AGR/01 1 FOOD MARKETING 6
EM6074 SECS‑P/08 1 DIGITAL ENTREPRENEURSHIP: SOCIAL IMPACT AND SUSTAINABILITY AND 6
EM1308 SECS‑P/10 1 LEADERSHIP 6
EM7050 SECS‑P/08 2 INTERNATIONAL MARKETING 6
EM7051 SECS‑P/08 2 NEW TECHNOLOGIES FOR MARKETING: ARTIFICIAL INTELLIGENCE 6
EM7052 SECS‑P/08 2 TRANSITION MANAGEMENT: DESIGN, STRATEGY AND COMMUNICATION 6
Type of educational activity: Decided by individual student [D]

I CFU a scelta dello studente possono essere individuati tra gli insegnamenti  dei grappoli non scelti in precedenza, tra quelli a libera scelta e/o tra gli insegnamenti di area economica dell’Ateneo. Maggiori dettagli sono indicati nel piano frequenze.

Type of educational activity: Final examination or foreign language knowledge [E]
ECTS partial Code Reference sector Year COURSE ECTS course

15

 EM0026 PROFIN_S 2 THESIS 15
Type of educational activity: Other [F]
ECTS partial Code Reference sector Year COURSE ECTS course

9

 EM0109 NN INTERNSHIP 9