Master's Degree Programme in
Marketing Management
Enrolment from 2025/2026

Study plan

The study plan (academic curriculum) is the complete list of the academic activities that students must complete in order to fulfil the degree programme requirements.
The attendance plan is the total list of courses available to the student according to their year of studies.

Curricula

Filling in and submission

You must fill in and submit your study plan every year, even if you do not intend to make any changes to it.

Fill in the study plan

Assistance

In case of doubts or problems in filling in your study plan, please contact the Campus specified into the Contacts section on the homepage of your degree programme website.


Study plan regulations

Please refer to the general curriculum rules addressed to students of Barchelor’s Degree and Master’s Degree courses.


Regulations for the Degree Programme

Free-choice Exams

You can include the following free-choice exams:

  • Any course in your Master's Degree Programme. You can choose from the courses available in the clusters (excluding those you had previously selected) or from those offered as free-choice options.
  • Courses from Master's Degree Programmes in the Economics area (i.e. all courses offered by the Venice School of Management or the Department of Economics) except those in the EM14/EMR14 Data Analytics for Business and Society programme.

If you want to add free-choice exams that are not in the Economics area, please take note of the following:

What to do if you want to take exams for courses that are not in the Economics area

You can include non-economic field courses as free-choice courses subject to authorisation, and only if they are deemed consistent with your studies. To request authorisation, follow these steps:

  • Send an email to the Campus Services Secretariat (campus.economico@unive.it) by 31 January. They will forward your request to the coordinator.
  • Attach a brief cover letter (maximum two pages) explaining why you want to add the course.
  • The Teaching Board will review your request and determine if it is consistent with your study plan.
  • The Economic Campus Secretariat will email you the outcome of your request. If it is approved, they will manually add the course to your study plan.

In addition to all the above, please note:

  • If you are enrolled in the Management degree programme and your mother tongue is English or another foreign language, you cannot include your mother tongue as a language exam in your study plan. If you wish to add additional foreign language courses, this must first be approved by the Teaching Board.

Corresponding Courses (Esami equivalenti)

You cannot add to your study plan any Corresponding course (esame equivalente). Corresponding courses are those that repeat (even partially) the contents of an exam which is already included in your curriculum.
To give a few examples, the following are considered repetitions:

  1. Accounting for Business Combinations and Consolidated Financial Statements (EM4001) 12 credits; Accountability, Governance and Regulation (EM4032) 12 credits
  2. Financial Mathematics Problems for Business (EM403) 6 credits; Mathematical Models for Decision Making (EM1058) 6 credits
  3. Entrepreneurship and Business Models (EM1303); Business Model Innovation (EM4053)
  4. Advanced Firm Strategy (EM6011); Business Strategy Advanced Course (EM6050)
  5. etc.

The free-choice courses you add to your study plan will be reviewed to make sure there is no repetition or overlapping.

Identical Units

You can not choose similar units, meaning courses which are comparable in content, in the same study plan.

Examples of units that are considered as too similar: 

  1. Commercial Law (ET0008) 12 ECTS, Commercial Law I (ET0009) 6ECTS, Commercial Law (E00077) 5 ECTS, etc.
  2. Mathematics (ET0045) 12 ECTS, Mathematics (ET2018) 12 ECTS, etc.
  3. Monetary and Financial Economics (ET0030), Financial Economics (ET0020),
  4. Political Economics (ET0031), Political Economics (LT0210),
  5. Gestione delle risorse umane, Human Resources Management, etc

The free choice units selected in the study plans may be subject to verification.