Master's Degree Programme in
Innovation and Management for Culture and CreativityEnrolment from 2025/2026
Innovation and Management for Culture and CreativityEnrolment from 2025/2026
acquire advanced managerial skills to operate in the cultural and creative sectors. You will develop the ability to manage interactions between businesses, cultural institutions, and their audiences, addressing competitive challenges associated with innovation and global socio-economic transformations
gain a strong foundation in management, emphasising innovation management within small organisations, multinational companies, and public or private institutions
benefit from an innovative and interdisciplinary teaching approach that combines theory and practice through active participation. Students will develop strategic vision and critical analysis skills by engaging with experts, businesses, and cultural institution
Marketing, Brand, or Product Manager for companies offering high-value cultural and creative products and services
Business Developer for creative and cultural enterprises or organisations
Project or Event Manager for cultural events and production
Innovation and Management for Culture and Creativity (IMaCC) is the right choice if you want to turn your passion for culture and creativity into a managerial career.
The Master's programme in offered by the Venice School of Management prepares you to become a key player in cultural and creative organizations. With its cross-disciplinary courses and innovative teaching methods, you will acquire advanced skills in marketing, innovation management, and growth strategies for businesses and cultural institutions.
IMaCC was created with the goal of:
You will study in a unique cultural context, Venice – a true natural hub for culture and innovation, also a city facing complex challenges in sustainability, technology, and heritage, with its strengths and contradictions.
With IMaCC, you will develop the ability to tackle innovation challenges, plan branding and marketing strategies for high symbolic value products and services, and manage complex projects in dynamic and international contexts. Finally, the interdisciplinary approach will allow you to successfully face global challenges, preparing you for diverse roles in various cultural sectors.
Graduates of the Master's programme in IMaCC will be able to work in areas such as marketing, product development, cultural design, and communication, particularly in creative and cultural organizations operating in dynamic, ever-changing markets. They will be able to define marketing strategies for high symbolic value products or services and develop innovative projects, guiding their implementation in the market while promoting engagement with diverse audiences. They may also conduct consultancy activities for businesses or agencies, planning strategies to achieve business goals.
With IMACC, you will be able to take on roles such as:
Studying at Venice School of Management, an EQUIS-accredited School— reserved for just 1% of business schools worldwide—means joining a globally recognized academic environment that prioritizes innovation and international vision.
IMaCC offers you the opportunity to obtain a Double Degree with prestigious European business schools, such as ESCP Europe–Ecole Supérieure de Commerce de Paris-Europe (France), the University of Reading – Henley Business School (United Kingdom), and Skema Business School (France).
Double Degrees are integrated programs designed in collaboration with foreign universities, including a period of study and examinations at the partner institution. Upon successful completion, you will receive one diploma from Ca’ Foscari University and one from the partner university. This academic programme typically involves completing the first year of study at Ca’ Foscari and the second year abroad at the partner institution.
Venice School of Management offers a wide range of international opportunities, such as summer programmes in partnership with prestigious business schools. You can also participate in Erasmus+ or Overseas programmes.
Explore all of Ca' Foscari University's international mobility programmes.
IMaCC fits within the Venetian context, a unique ecosystem of innovation that combines tradition and modernity, local craftsmanship, and a global vision. Thanks to collaborations with a wide network of companies cultural institutions, and professionals in the cultural sector, the program offers you the opportunity for direct learning and connections with excellence-driven organizations.
The partner companies range from traditional artisans, representing Venice’s centuries-old craft heritage, to creative and digital enterprises, and organizations involved in the management and enhancement of artistic and cultural heritage. These collaborations will allow you to immerse yourself in concrete projects, address real-world challenges, and develop soft skills.
Some courses participate in the Experior training programmes. These programmes use methods such as Design Thinking, Lean Startup, and Business Model Design to allow you to apply your knowledge to real business cases, addressing challenges posed by VSM’s partner companies.
Through the Career Service, you can select a company where you will complete a short-term internship.
ADiSS - Economic Campus
San Giobbe [ITA], Cannaregio 873, Fondamenta San Giobbe, 30121 Venice (Italy)
Campus services: campus.economico@unive.it
Economic area internships: stage.areaeconomica@unive.it
Services for students and appointment reservation
Degree programme website (permalink): www.unive.it/degree/emr17
