Master's Degree Programme in
Innovation and Management for Culture and Creativity
Enrolment from 2025/2026

Summary
Academic year 2025/2026

Level of qualification

Master's Degree Programme

Ministerial degree code

LM-77 R (Management)

Language

English

Attendance

Open

Where

Venice School of Management, Cannaregio 873, 30121, Venice.
For further information please contact the Economics Campus, campus.economico@unive.it.

Head of studies

Prof. Massimiliano Nuccio coordinator of Teaching Committee (massimiliano.nuccio@unive.it)

Access to the programme

Limited admission, with evaluation of minimum curricular requirements: 70 places available.
Quota reserved to non-EU students residing outside Italy: 15 seats, of which 1 is reserved for Chinese students, living in China, studying under the Marco Polo Project.

Admission requirements

To be admitted to this Master’s Degree Programme, students must possess a proper individual educational background and the minimum curricular requirements. A certified knowledge of English at minimum level B2 is also required from the time of enrollment, or to be ascertained by the time the degree is awarded, depending on the curriculum chosen.
Details about the assessment procedures are available in the webpage dedicated to admission and enrolment.

Admission with international qualification

Applicants with international qualification must have obtained a bachelor’s degree that is the result of at least 3 years of study. The preliminary evaluation of the qualification is mandatory. Procedures and deadlines are available on the online platform Apply.
International qualification will be evaluated by the designated teaching committee after the pre-evaluation procedure carried out on the online platform.
Further details in the webpage dedicated to admission and enrolment with an international qualification.

Course overview

The Master's programme in Innovation and Management for Culture and Creativity (IMaCC) offered by the Venice School of Management prepares you to become a key player in cultural and creative organizations. With its cross-disciplinary courses and innovative teaching methods, you will acquire advanced skills in marketing, innovation management, and growth strategies for businesses and cultural institutions.

Double and Joint Degree

Ca' Foscari University of Venice offers international educational programmes designed in collaboration with one or more partner universities, entailing the attendance of part of the study path abroad. At the conclusion of these programmes, selected students obtain a Double Degree (a diploma from Ca' Foscari and one issued by the partner university) or a Joint Degree (single degree jointly awarded by the member universities of the consortium delivering the programme), depending on the provisions of the agreements with the partner universities and the different national regulations.

Double and Joint Degrees available:

Examination assessment and graduation

Educational activities include classroom teaching, workshops and an internship at the end to acquire a wide range of skills from the world of work.
During the whole university career, the various skills and knowledge acquired by students will be assessed through written and oral examinations.
The degree programme consists of writing a thesis, which must be original, exhaustive documentation and scientific investigation and which will be discussed with a committee of university professors and experts.

Access to further studies

Professional Master’s Programmes and PhD programmes.

Occupational profiles

Graduates of the Master's programme in IMaCC will be able to work in areas such as marketing, product development, cultural design, and communication, particularly in creative and cultural organizations operating in dynamic, ever-changing markets. They will be able to define marketing strategies for high symbolic value products or services and develop innovative projects, guiding their implementation in the market while promoting engagement with diverse audiences. They may also conduct consultancy activities for businesses or agencies, planning strategies to achieve business goals.