Gianluca GUILLARO

Position
Adjunct Professor
E-mail
gianluca.guillaro@unive.it
Website
www.unive.it/people/gianluca.guillaro (personal record)

Professional Data:

Strategic and Marketing Consultant, Entrepreneur, Trainer, and Contract Professor.

Co-founder and Administrator of Markappa srls (marketing consulting company) - 2017 to present
Co-founder and President of Zeta Jobs Academy srl (training academy for GenZ) - 2022 to present
Board Member and Head of Marketing at Arts on Token sb srl (blockchain startup) - 2022 to present
Associated Partner at M.O.D. – Management on Demand (largest manager company in Italy) - 2019 to present

Areas of Expertise:

Strategic Marketing
Digital Marketing
Business Management
Training
Personal Branding
Blockchain

Other Professional Experiences:

Contract Professor of Networks Lab (3CFU) - Alma Mater Studiorum of Bologna, Forlì campus, Department of Business Sciences - Academic Year 2023/2024
Instructor of social media, personal branding, and traditional marketing at Zeta Jobs Academy and Centro Studi Eretum - 2022
Marketing Consultant for the temporary store project at Fattoria Scaldasole, Solo Italia - 2016

Education:

Master’s Degree in Business Management with a focus on Marketing (109/110) - "La Sapienza" University of Rome
Bachelor’s Degree in Tourism Sciences with a Managerial Curricula (106/110) - University of Naples "Federico II"
Master in "Digital Specialist" - Sole24Ore Business School
Foreign Languages: Spanish (B2), English (B2)

Publications:

Thesis in Digital Marketing: "Impact of new digital technologies in retail outlets. The case of OVS."

Additional Information:

President of AIESEC Alumni Italia, awarded as Best Marketing Manager in 2019 and Best Agent of Change in the workplace in 2023.
Erasmus program in Tarragona, at Rovira y Virgili University in 2012.