WRITING FOR MANAGEMENT

The course aims to provide students with some tools for analyzing and composing narrative texts, in particular concerning the characteristics of the most suitable language, as well as structural and thematic ones.
The objectives of the course are: to develop the ability to analyze narrative language, especially about the construction of connotative rather than denotative texts, highlighting their differences compared to argumentative ones; acquire some elements of analysis of the structure of narrative texts and of themes linked to emotional language. Finally, experimentation in the production of narrative texts, using the tools acquired during the laboratory course.

a. Knowledge and understanding
• Recognize the characteristics of narrative language oriented towards emotional communication.
• Identify the techniques used by the authors to obtain the reader's involvement, in reference to the structure of the story, the definition of the characters and the actions associated with them.
• Knowing, and consequently recognizing, the great themes underlying literary narration, thus acquiring a sensitivity that can then be exercised and refined over time, beyond the duration of the workshop.

b. Ability to apply knowledge and understanding
• Experiment with the composition of narrative texts according to criteria of cohesion and coherence between the various parts, specifically in reference to language, structure and themes.
• Knowing how to carry out revision work on one's own texts, to arrive at a fluent and effective language.
• Know how to evaluate the communicative effectiveness of your texts.

c. Judgment skills
• Acquire the ability to evaluate the effectiveness of a narrative text, whether produced by oneself or by others, in reference to its ability to activate in the reader the emotions and involvement that it aims to arouse.

d. Layout and presentation skills
• Knowing how to package a text clearly, for a pleasant use by the reader.
• Know the rudiments of layout, paying attention to the distribution of the text on the page and its correct display.
• Know how to integrate the verbal text with visual and illustrative elements.

e. Learning ability
• Knowing how to compare literary texts, understanding their characteristics to reuse in your own compositions.

Students who access this laboratory should already have an already acquired familiarity with literary texts, with particular regard to narrative texts and, among these, short stories and novellas.
An interest in reading fictional texts, and the propensity to conduct a reasoned reading of them, is desirable.
Knowledge of word processing programs is also taken for granted, while knowledge of layout and graphics programs remains only useful and desirable.

Definition of text and narrative text: brief excursus of the most useful approaches of textual linguistics, pragmatics and literary criticism.
Analysis of the relationship between reader/listener and text: the role of the author in the game of involvement.
Analysis of narrative structures, of the roles of characters and their functions identified in narratology and in the field of structuralism, and their overcoming.
The organization of the text: diachronic and causal characteristics.
The great themes of literature: overcoming the prescriptive approach in favor of a descriptive approach, in search of themes, contexts and structures already used by great authors.
Analysis of some tools useful for composing texts and pursuing objectives of smoothness and naturalness of the text and involvement of the reader.
Rudiments of typographical and editorial presses.
Examples of layout and organization of text on the page.
Most of the time in the classroom will then be dedicated to the composition of the texts, as well as their analysis and correction.

The course does not include compulsory readings. The reading of fictional narrative texts is encouraged, both by leaving students free to orient themselves according to their own tastes and by providing them with proposals and ideas.
A reference bibliography (in Italian language) is also provided for those who wish to delve deeper into some topics:
• Michail Bachtin, Estetica e romanzo, Torino, Einaudi, 1997
• Roland Barthes, Variazioni sulla scrittura seguite da Il piacere del testo, Torino, Einaudi, 1999
• Walter Benjamin, Il narratore, Torino, Einaudi, 2011
• Peter Brooks, Trame. Intenzionalità e progetto nel discorso narrativo, Torino, Einaudi, 1995
• Italo Calvino, Perché leggere i classici?, Milano, Mondadori, 2002
• Umberto Eco, Sulla letteratura, Milano, Bompiani, 2002
• Jonathan Gottschall, L’istinto di narrare. Come le storie ci hanno reso umani, Torino, Bollati Boringhieri, 2014
• Maria Chiara Levorato, Le emozioni della lettura, Bologna, Il Mulino, 2000
• Jean-Paul Sartre, Che cos’è la letteratura? Lo scrittore e i suoi lettori secondo il padre dell’esistenzialismo, Milano, Il saggiatore, 2009
• Robert Scholes, Robert Kellogg, La natura della narrativa, Bologna, Il Mulino, 1970
• Maryanne Wolf, Proust e il calamaro. Storia e scienza del cervello che legge, Milano, Vita e pensiero, 2018
• Maryanne Wolf, Lettore, vieni a casa. Il cervello che legge in un mondo digitale, Milano, Vita e pensiero, 2018

The verification of learning is carried out mainly through the evaluation of the narrative texts produced by the students: considering the brevity of the educational path compared to the time needed to prepare the texts, the students will also have to work from home to send their writings via email: the teacher will give I then give feedback gradually, always communicating my evaluations by email, in order to arrive at a good final paper.
The teachers will evaluate not only the ability to apply what has been learned during the laboratory course in the production of texts, but also the student's ability to mature in a personal way and to apply the skills acquired with originality, integrating the writing work with the proposed contents. by the management teacher and with the needs commissioned by the case study representatives.

Teaching is organized into:
frontal lessons in the first part of the course (3 lessons);
in-depth analysis of doubts and problems encountered by students during the creative work carried out in previous meetings (or possibly at home) during each classroom lesson;
creative writing workshop and production of narrative texts: the activity is mainly carried out individually independently, but can include moments of sharing and discussion between students;
collective comparison with the reading of the texts produced by the students.

Italian

Since this is a laboratory course, there is no actual exam: the final grade will be calculated for 75% on the final text produced during the course and on the method used to get there; for 25%, however, the evaluation will focus on a short report in the form of an essay that students will be required to prepare at the end of the course.

written

This subject deals with topics related to the macro-area "Human capital, health, education" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development