E-BUSINESS

The course aims to provide concepts and tools for understanding the impact of new information and communication technologies on enterprise business models and key business functions. Lectures cover a wide range of topics, from the role of the web in the relationship between business and consumer to the opportunities offered by e-commerce, from the importance of search engines to the consequences of key 4.0 technologies (virtual reality and artificial intelligence).

The course aims to provide effective tools for understanding the opportunities made available to businesses by the evolving technological scenario and for designing the digital transformation of existing businesses as well as possible start-ups.

Course in Business Administration

Each week the course will address a specific topic.
1. The rules of the new economy
2. Online communities and the new relationship between firms and consumers
3. E-commerce: numbers and strategies
4. Platform economy
5. Industry 4.0 e the digital frontiers: metaverse and artificial intelligence

The course content is constantly evolving, which prevents the adoption of a single textbook.
These are the reference texts:
Micelli S. (2017) , “Le tre rivoluzioni del management digitale”, Sinergie- Italian Journal of Management, Vol 35 n° 103, pp. 13-22
Kelly, K (1997), “New Rules for the New Economy.” Wired 5, no. 9
Fournier S. and Lee L., "Getting Brand Communities Right", Harvard Business Review, 2009
Anderson, C. (2004), “The Long Tail.” Wired 12, no. 10,
Casaleggio e Associati (2023), “E-commerce in Italia 2022”
Assolombarda (2018), Platform economy: definizioni e prospettive, https://www.assolombarda.it/centro-studi/platform-economy-definizioni-e-prospettive
Anderson Chris (2010), “In the Next Industrial Revolution, Atoms Are the New Bits”, Wired

A written exam is scheduled at the end of the course. The test includes multiple-choice and open-ended questions.

The course includes lectures and presentations from managers and entrepreneurs

written