INTRODUCTION TO DIGITAL MANAGEMENT-1

This course is an introduction to the conceptions of digital management for students on the Bachelor's Degree Program in Digital Management. It focuses on an overview of relevant organizational, strategic, and competitive approaches and some digital technologies applied to the business world.

The digital economy is disrupting interaction within value chains, creating additional spaces for competition and innovative ecosystems. With social media networking, mobility, big data and cloud computing, smart manufacturing, we are witnessing the birth of new digital organizations. The management of these new organizations through past theoretical lenses and tools can create disorder and inefficiency.

Digital organizations, like Uber and Facebook, are typically fast-growing companies, with low capital investment, few employees, and high financial results. They perform with different operational, economic, and financial goals, where continuous innovation is a pervasive practice. Cooperation, trust, augmented rationality, democracy are the new building blocks for these companies. Today, we need to frame the attributes, concepts, and practices exhibited by digital organizations to enrich management studies and successfully approach this new competitive landscape.
In this vein, lectures will explore performance and its representation in a digital organization, economics, and financial tools for digital organizations, information and decision-making process in a trusted and cooperative environment, new mechanisms of governance, the competitive and economic environment, dimensions, and boundaries design in a digital setting, internal workspace and digital network choices.

We carefully examined the design and operations of digital organizations and the implementation of digital technologies within this course. The course will explain how to design and manage a digital workspace. Further, we analyze the boundaries of a digital organization and its (changed) relations in the value chain. Therefore, we investigate how competition changes in the digital era and how organizations react.

Managers of digital firms will face unique challenges linked to human-technology interaction now and in the future. This course will provide an introduction to the excellent qualifications of this manager or entrepreneur. We provide methods to meet the goals and challenges of building a digital organization.

This course is the first of two courses that compose the INTRODUCTION TO DIGITAL MANAGEMENT subject.

We expect some general student learning outcomes from this course.

Technically, we believe the student must understand the concepts related to the digital revolution, the manager's functions, the areas of business management, and strategy and organizing.

In addition, in terms of organizational behaviour, we consider the students should develop some essential skills for their professional life as a priority. These would include knowing how to communicate, negotiate, work and develop solutions collaboratively in a team, being resilient to the problems along the way, and be quick to solve enterprise problems, and generating innovations with proactive attitudes.

Not applicable to this course

1. Introduction to Management and Organization
2. The digital economy and new forms of business
3. Organizational strategy and the competitive systems
4. Digital Technologies and the business environment
5. Digital Marketing

O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell - Business Foundations 13e - A changing World

The marks for this module subject will be generated from a group assignment and an individual exam. The individual exam contains open and closed questions.
The main study sources for the exam are the classes, the textbook and the supplementary material in Moodle.
After finishing this discipline, students will attend the second part (INTRODUCTION TO DIGITAL MANAGEMENT-2) and have the final marks averaged from both courses.

The teaching method is mainly expository, with lectures explaining the content. Group exercises will be conducted in class to complete the direct teaching activities. Possible guest managers and entrepreneurs to share their professional experience in relation to the topics covered during the course.

English

The syllabus may vary throughout the discipline development to better fit the demands of the group and the profile of the scholars

written and oral