MARKETING AND SUSTAINABILITY

Academic year
2024/2025 Syllabus of previous years
Official course title
MARKETING E SOSTENIBILITA'
Course code
EM6000 (AF:514324 AR:289039)
Modality
On campus classes
ECTS credits
6
Degree level
Master's Degree Programme (DM270)
Educational sector code
SECS-P/08
Period
1st Term
Course year
1
Where
VENEZIA
The course integrates the degree program with a detailed overview on the strategies adopted by companies to gain insights on and communicate with the market.
The course deepens value creation dynamics with the purpose of providing students with the necessary marketing management toolkit, in a long-term perspective. Particular attention is paid to the new marketing perspectives (Unconventional Marketing) and to the new paradigm of Sustainability and Ethics, to make students ready to understand the dynamics of tomorrow that will impact pervasively the company system in general and marketing strategies in particular.
In addition to eventual propaedeutic exams of the study plan, good knowledge of basic marketing is required.
- Basic Marketing Concepts (recap)
- Marketing and challenges of tomorrow: globalization, ethics and sustainability
- Customer Value and Marketing (non attending students)
- Postmodern Consumers and Unconventional Marketing
- Sustainable Consumer Behavior
- Lab activities: performing Marketing Research
Pietro Lanzini (2018) Responsible citizens and sustainable consumer behavior. Routledge

Further material will be specified during the course
Written exam consisting of multiple choice questions, with Workgroups giving students the possibility to integrate the final grade.



- Lectures and groupworks .
Italian
written

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

Goal 8: decent work and economic growth
Goal 12: responsible consumption and production
Definitive programme.
Last update of the programme: 06/03/2024