MARKET DYNAMICS AND INDUSTRY EVOLUTION

This course provides an exploration of market dynamics and industrial evolution within the context of international economics. It integrates key theoretical frameworks from influential thinkers with economic models, internationalization strategies, and innovation-driven market shifts. Students will examine how market forces, institutional settings, and technological innovations shape industries globally, evaluating how firms develop strategies for international expansion, competitiveness, and adaptation in evolving markets.

1) Knowledge and understanding
Acquire the basic concepts to understand market dynamics in an international perspective.
Know the main analysis models of international economy.
Know and critically consider the internationalization phenomenon and the main internationalization strategies.
Understand the relationship between innovation, internationalization, and diversification, and how these elements interconnect to drive business growth and global competitiveness.
Know how to assess a company business model and how to plan an internationalization strategy.
2) Ability to apply knowledge and understanding
Use the concepts learned to interpret the evolution of international industrial economic systems through business strategies, market regulation in relation to the international industrial economy.
Use the tools acquired to analyze business models and to define an international marketing plan.
3) Judgment skills
Knowing how to formulate and argue interpretative hypotheses on the international expansion of firms and possible related business models.
4) Communication skills: the student must be able to synthesize the acquired knowledge effectively and coherently.

Basic knowledge of micro and macroeconomics.

1.Theoretical perspectives and Market Dynamics
2. Main International Trade Theories and Models
3. Strategic Approaches to Internationalization
4. Innovation and Global Competitive Advantage
5. Firm Business Models and Competitiveness
6. Market Estimation and Demand Analysis
7. International Market Strategy

1. Ismail, Salim, Michael S. Malone, and Yuri van Geest. Exponential Organizations: Why New Organizations Are Ten Times Better, Faster, and Cheaper than Yours (and What to Do About It). Diversion Books, 2014. Chapter 3.
2. Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: John Wiley & Sons, 2010. Chapter 1.
3. Porter, Michael E. Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press, 1985. Republished with a new introduction, 1998. Chapters 1, 2, 5, 7.
4. Reinert, Kenneth A. An Introduction to International Economics: New Perspectives on the World Economy. 2nd ed. Cambridge: Cambridge University Press, 2012. Part I: Chapters 1, 7, 9; Part II: Chapters 10-11; Part III: Chapters 16-18.
5. Root F.R., Entry Strategies for International Markets, 2nd ed. San Francisco, Jossey Bass, 1994.

Written examination.
For attending students, it will be possible to submit a paper based on a case study analyzed during the lectures. The paper will account for 50% of the final exam grade, which will be combined with the written exam.

Lectures, workshops and flipped classroom.

English

written