BUSINESS MODEL INNOVATION

The course introduces the candidates to the major aspects related to business model innovation, focusing in particular on the innovation process enabled by the actual digital transformation. The course presents the proposed themes both from a theoretical and a practical point of view, through the presentation of real-world business cases following the participation of managers and entrepreneurs. The Chief Digital Innovation Officers of some of the main strategic consulting firms (eg.: McKinsey, BCG, Deloitte, KPMG, PwC, Capgemini, etc.) will also be invited as guest speakers. The theoretical lectures and workshops will provide students with the creative and operational tools to address the topics of the course.

The course will allow students to reach the following learning outcomes:
1. Knowledge and understanding
• Understand the most advanced theories and conceptual tools related to business model innovation.
• Read business models.
• Learn about the major tools utilized within data- and digital-driven companies.
• Learn about the major aspects related to digital technologies.
• Understand uncertainty in business model innovation.
2. Ability to apply knowledge and understanding
• Apply the theoretical frameworks related to business model innovation processes as well as practices for the purpose of resolving complex issues.
3. Ability to develop evaluative judgements
• Formulate hypotheses and judgments regarding the effectiveness of multiple strategic alternatives.
4. Communication skills
• Describe a digital-first business model.
5. Learning ability
• Consult reference resources.
Select and evaluate sources in order to investigate vertical practices.

A bachelor-level course in strategy - or an equivalent knowledge of main strategy topics - is strongly advised.

1. Strategic innovation driven by Industry 4.0
1.1 Strategic innovation contents and process
1.2 Strategic innovation sources
1.3 Business model innovation framework
1.4 Building blocks
1.5 Business model canvas
1.6 Strategic innovation fit matrix

2. Industry 4.0 and digital paradigms
2.1 Digital Manufacturing
2.2 Autonomous and collaborative Robots
2.3 Augmented and virtual reality
2.4 Industrial Internet of Things
2.5 Cloud Computing
2.6 Simulations
2.7 Big data analytics
2.8 Cybersecurity
2.9 Vertical and horizontal Integration
2.10 Artificial Intelligence

3. Industria 4.0 and emergent Business Models
3.1 Digital Operating Model
3.2 Data-Driven Business Models
3.3 Platform Business Models
3.4 Phygital Operating Model
3.5 Smart Factory Business Models
3.6 Servitization Business Models

Mandatory study literature:
- Bagnoli C. et al. (2022), Digital Business Models for Industry 4.0 - How Innovation and Technology Shape the Future of Companies, Springer.
- PowerPoint presentations and the text book in digital format will available on the Moodle platform.

The exam will be divided into two parts, both for attending and non-attending students.

The first part consists of a written exam, evaluated out of 15 points, delivered via the moodle platform (hence the need to have a laptop or tablet). This exam includes 30 multiple-choice questions, each with 4 options (of which only one is correct), all related to the course content. Each correct answer will contribute to obtaining 0,5/15 of the total score. Answering all 30 questions correctly will ensure the achievement of the maximum score possible through the quiz.

The second part of the exam includes an obligatory individual task for both attending and non-attending students. Each student must identify and analyze a startup operating in a field to be defined for each element of the business model. Therefore, students are required to identify 10 startups, filling out a card for each of them, as it will be shown in the teaching materials. The correct completion of this individual task will be evaluated and contribute 15 points to the overall grade.
The final grade will be determined by the sum of the quiz scores and the individual task scores.

During the course, more information will be given on the technical methods of carrying out the exam, and some questions will be provided to help students prepare.

The course is designed so that participation and discussion enable the learning process. Much of the course will be based on thorough discussions of case studies. We will use real business cases that provide a forum for students to apply the concepts and tools they will be exposed to. Each case discussion aims at providing students with a thorough understanding of the strategic nature of the situation, at helping them in defining the key issues and in proposing strategic alternatives and/or recommendations.

English

Accessibility, Disability and Inclusion
Accommodation and support services for students with disabilities and students with specific learning impairments
Ca’ Foscari abides by Italian Law (Law 17/1999; Law 170/2010) regarding support
services and accommodation available to students with disabilities. This includes students with
mobility, visual, hearing and other disabilities (Law 17/1999), and specific learning impairments (Law 170/2010). If you have a disability or impairment that requires accommodations (i.e., alternate testing, readers, note takers or interpreters) please contact the Disability and Accessibility Offices in Student Services: disabilita@unive.it.

written