SURVEYS AND STATISTICAL METHODS FOR TOURISM

The course aims at developing the skills required in data analysis, with particular emphasis to applications for tourism to support decision making processes.

At the end of the course the student will be autonomous in the management of a simple statistical survey and in the performance of standard data analysis, in the interpretation of the results and in their communication.

No specific subject is given as a prerequisite, if not a general knowledge of the application areas

- Data sources and indicators: the role of statistics in the switch from data to information
- The process of statistical analysis: investigation, sampling strategies, questionnaires.
- Qualitative surveys: delphi and focus group
- Data analysis, interpretation and reporting

L. Bernardi (a cura di) Percorsi di Ricerca Sociale, Carocci, Roma, 2005.

A suggested, very basic reference for data analysis:

Marilyn K. Pelosi, Sandifer Theresa M., Introduzione alla statistica, Mc-Graw Hill, 2005.

There are two methods of assessment for the course, at the student's choice.

The first method involves participating in and developing a group project, agreed upon with the instructor and also developed in class during the course. The exam will consist of presenting the results of the project, a summary of which (report) must be submitted 24 hours before the discussion. The exam will be passed if the project results are deemed sufficient, and the quality of the presentation will also affect the grade.

The second method involves an oral discussion on the recommended texts and the materials available on the platform. The student must demonstrate an understanding of the main concepts of the subject and the ability to argue the operational consequences of their application. Those interested may (optionally) present a critical analysis of a research study (article, report, or other) previously agreed upon with the instructor during the oral exam.

Lectures will start from practical examples to present also the theoretical aspects. Given the course aims, students are encouraged to participate actively to experiment the proposed methods and techiniques.

Italian

Materials will be avaible on the moodle web site

oral