PREPARING FOR OUTREACH

The objective of the course is to provide the basic knowledge necessary to master the different modes of communication, adapting them to the type of interlocutor and the media used. The methodologies illustrated during the course, which can be adopted in any circumstance and with any type of media and audience, can be used in the scientific and economic fields as well as in different areas of professional specialization.

At the end of the three modules students will be able both to write articles with a popular slant based on their specific knowledge (scientific, economic and other) and to give interviews or participate in seminars and programs by adapting the communication style to the media used (paper, web, radio, TV, social) and the audience reached.

No prior knowledge required.

The transformation of mass communication: the shift from the society of truth to the society of verisimilitude. How to enhance one's expertise and disseminate in a simple and understandable way in science, economics, or any other specialized field.
Not all science is exact: how to use data, how to interpret it, and how to refute its misuse or deliberate distortion. The importance of orders of magnitude for simple and immediate understanding of arguments.
How to define communication objectives; the importance of knowing the targets to be reached; how and when to use public engagement strategies.
Disclosure and simplification: how not to fall into the error of trivializing topics and convey clear, understandable, long-lasting messages.
Written and verbal communication: from an analysis of the main rules to be observed in different cases to the differences that dictate the choice of different languages The fundamental importance of strict control of text lengths and exposure times.

Achievement of learning objectives will be assessed on the basis of participation in group work activities and exercises assigned in class, as well as through a final written and oral examination.

The final examination, both written and oral, will be similar to the periodic assignments given in class during individual or group work. No notes, lecture materials or electronic media will be allowed during the exam.

Students will be able to accumulate bonus points by participating in the exercises offered in class. The total thus obtained will be added to the final exam grade.

Seminars and individual and group work. Writing and analysis of journalistic texts, programs and audio and video interviews, based on scientific, economic and general topics. Simulations of real situations. Guest seminars.

Italian

written and oral