PRINCIPLES OF BUSINESS MANAGEMENT

The course is part of the three-year degree course in Language, Culture and Society of Asia and Mediterranean Africa.

Given that the aim of the course is to train professionals in the field of:

a) intercultural communication and to enter professionally in various sectors, public and private, such as cultural institutions and museums, national and community public institutions, international organizations;

b) drafting and translating texts with cultural relevance and linguistic assistance activities for companies and other organizations.

c) organization and promotion of cultural and artistic events (exhibitions, reviews, festivals, etc.) and work for companies and organizations interested in the markets of Asia and Mediterranean Africa.

Through teaching, the student will be provided with the tools to understand:

1. The principles of economics
2. What is a company
3. What are the methods and forms of management of a company
4. How is it organized and how does it interact with the market

The objectives of the course are:

1. Provide the basic concepts of economics
2. Illustrate the forms of management of a company

In particular, the study of the management aspects referred to in the second point will be preceded and accompanied by that of the founding principles of business economics.

Attendance and active participation in the training activity proposed by the course, divided into frontal lessons, accompanied by individual study, will allow students to:

1 Knowledge and understanding

1.1. The fundamental concepts and principles underlying economics and business economics, in order to understand what a company is and how it works
1.2. Reporting (analytical, environmental and social), in order to create a balance sheet of the entrepreneurial activities carried out, under this triple profile
1.3. Identify the determinants of organizational design
1.4. Understand organizational strategies and organizational models applied in companies
1.5. Acquire the notion of market, operations and marketing strategies in competitive environments

2 Ability to apply knowledge and understanding

2.1 Know the fundamentals of the economic disciplines covered (economics, environmental economics, management economics, organizational design, marketing strategies) and applied to the company, to understand its management methods
2.2. Identify the main characteristics that make a business activity sustainable

3 Judgment skills

3.1. Know what an economic system is and how the Company fits into it
3.2. Know how to identify the different methods of governing a company
3.3. Know how to structure business activities in the various units of which it is composed
3.4. Know how to understand how a company fits into the market where it operates

There are no prerequisites required for this course/teaching.

1) Economics

The economic system
Microeconomics vs Macroeconomics
The correct allocation of resources

2) Environmental Economics

The traditional and circular economy
The characteristics of circular economic systems
The functions of the environment and environmental ideologies: the environment-ethics relationship
Sustainable development and related indicators

3) Business Economics

Definitions of interest (company, entrepreneur, economic activity)
Production and consumption
Outputs
Economic sectors
The classification criteria of a company
The difference between economic and legal entity
The legal form
Corporate functions
Market structures

4) Law

The hierarchy of sources
Internal regulatory instruments (Law, acts having the force of law, with reference to Decree-Law and Legislative Decree)
Community regulatory instruments (with reference to: Directives, Recommendations, Decisions)

5) Reporting

Accounting
Social
Environmental

6) Forms of business management

strategic
economic
human resources
financial
patrimonial
operational

7) Business organization

Organizational planning
Information coordination
Models

8) Marketing

Strategic
Operational

Principles of Economics and Business Management - Circular and Sustainable - S. Sassone - Amazon Kindle Publishing, 2nd Edition - September 2024

The final exam is in written form, with an intermediate exemption, always in written form.

Intermediate Exemption

Date: will be communicated in the classroom and in the moodle space of the course;
Structure: 2 open-ended questions and 5 closed-ended questions, with three possible options (only 1 option can be true, the other 2 are false);
Duration: 1 hour;
Form: It is in written form;
Program: It will cover the topics covered before the exam.

Final exam, exemption passed (grade >=18)

Date: first two exam sessions, January 2025: Friday 17 and Friday 31.
Structure: 1 open-ended question and 2 closed-ended questions, with three possible options (only 1 option can be true, the other 2 are false);
Duration: 1 hour
Form: it is in written form;
Program: it will cover the topics covered after the exemption.
Grade: it is given by the average of the grade of the exemption and the final exam

Final exam, exemption not passed (grade <18) or not taken

Date of the first two exam sessions, January 2025: Friday 17 and Friday 31;
Structure: 3 open-ended questions and 7 closed-ended questions, with three possible options (only 1 option can be true, the other 2 are false).
Duration: 1 hour
Form: it is in written form;
Program: it will cover the entire program
Grade: it is given exclusively by the grade of the final written exa

This course will involve classroom lessons.

For any information on this matter:

info@stefanosassone.it
stefano.sassone@unive.it

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