PRINCIPLES OF MANAGEMENT OF HOSPITALITY FIRMS

The teaching is part of the ​​economic & business area disciplines foreseen by the degree course in Hospitality Innovation and e-Tourism. It aims to make the student acquire knowledge and understanding of quantitative methods, with particular reference to hospitality firms.
This specific teaching allows the student to (a) acquire the knowledge and understanding of the context in which hospitality firms operate; (b) the main variables with which to understand, analyze and measure them; (c) organizational and managerial models; (d) the marketing policies and tools applicable by hospitality businesses (with - as examples - special focuses from wine hospitality to wellness hospitality and cruise business); (e) the fundamental legal rules and frameworks within which these tourism businesses operate. At the end of the course, the student will be able to approach the tourism macro-industry sector with greater awareness, and will also be able to interpret the dynamics of the specific sector.

At the end of the course, the student will be able to approach the tourism macro-industry sector with greater awareness, and will also be able to interpret the dynamics of the specific sector.

B2 level of English. Attendance and good results of all the first year courses, in particular those of the the business-economic area and tourist services - represent a significant competitive advantage for students.

(a) the context in which hospitality firms operate;
(b) the main variables with which to understand, analyze and measure them;
(c) the organizational and managerial models;
(d) the marketing policies and tools applicable by hospitality businesses;
(e) the fundamental legal rules and frameworks within which hospitality firms operate.

Ricardo C.S. Siu (2019), "Economic Principles for the Hospitality Industry". Routledge. ISBN:9781138090651, 1138090654 (222 pages).
Dana V. Tesone (2009), "Principles of Management for the Hospitality Industry" Management of hospitality and tourism enterprises series. Routledge. ISBN 1856177998, 9781856177993 (405 pages)

The final assessment will be based on a one-two step exam. The optional presentation of a project work and activities during the lectures may positively influence the final mark. Details will be provided on moodle and during the course.

Exam in one or two-steps :
1. multiple choice pre-access test
and optional
2. oral exam (for marks of excellence / above 26 at first step).

Lecture and practical sessions.

English

written and oral

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development