TOURISM MANAGEMENT AND MARKETING
- Academic year
- 2024/2025 Syllabus of previous years
- Official course title
- GESTIONE E MARKETING DELLE AZIENDE TURISTICHE
- Course code
- ET0072 (AF:449816 AR:256467)
- Modality
- On campus classes
- ECTS credits
- 6
- Degree level
- Bachelor's Degree Programme
- Educational sector code
- SECS-P/08
- Period
- 4th Term
- Course year
- 2
- Where
- TREVISO
- Moodle
- Go to Moodle page
Contribution of the course to the overall degree programme goals
The course aims at providing some basic knowledge about the tourism industry, defining its players and their relationships. The main goal of the course is to provide analytical and management tools useful to understand competitive dynamics and to define marketing strategies.
Expected learning outcomes
At the end of the course students are expected to have acquired the knowledge necessary to understand the specificities of the tourism industry, the main actors and the relationship systems that come into being in the production and consumption processes. Students will also acquire the ability to autonomously apply the concepts and theoretical models proposed during the course to analyze and understand the dynamics of the competitive environment and marketing choices.
Pre-requirements
For any prerequisites, students must refer to their study plan
Contents
Programme:
1. Business Model
2. Service Management
3. Tourism Demand
4. Tourism product
5. Market segmentation
6. Positioning and Pricing
7.Travel Customer Journey
8. Distribution
9. Accomodation
10. Tour operators
11. Arlines industry
1. Business Model
2. Service Management
3. Tourism Demand
4. Tourism product
5. Market segmentation
6. Positioning and Pricing
7.Travel Customer Journey
8. Distribution
9. Accomodation
10. Tour operators
11. Arlines industry
Referral texts
Della Corte, V. (2020) Imprese e sistemi turistici: Il management. III Edizione, Egea, Milano [capp. 1 (pp. 1-56) 3 (pp.103-147); 4 (pp. 149-185); 5 (pp. 189-246, esclusi i paragrafi 5.5.3, 5.6.2 e 5.6.3)]
Other reference materials will also be made available during lessons. See in the website: moodle -> "Gestione e Marketing delle Aziende Turistiche 2019-20".
Other reference materials will also be made available during lessons. See in the website: moodle -> "Gestione e Marketing delle Aziende Turistiche 2019-20".
Assessment methods
The exam is written and will be organized in three open questions
The test will last 45 minutes
An exam text with which to practice will be made available on the moodle pages of the course.
Students will be given also the opportunity to integrate the grade of the final exam with group-works that will be presented in class.
The test will last 45 minutes
An exam text with which to practice will be made available on the moodle pages of the course.
Students will be given also the opportunity to integrate the grade of the final exam with group-works that will be presented in class.
Teaching methods
Lectures and suggestions for further readings
Teaching language
Italian
Further information
Group work will be proposed during the course. Membership is optional and the work, if completed correctly, provides a bonus of 1 to 3 points to be added to the score obtained in the written test.
It is essential that students constantly refer to the moodle space and to the indications and materials that will be uploaded there during the course.
Begin by reading the "Read me" file, located in the first theme "Course information"
There will also be a Notice Board and a forum for Questions.
It is essential that students constantly refer to the moodle space and to the indications and materials that will be uploaded there during the course.
Begin by reading the "Read me" file, located in the first theme "Course information"
There will also be a Notice Board and a forum for Questions.
Type of exam
written and oral
Definitive programme.
Last update of the programme: 04/03/2024