ENTREPRENEURSHIP AND STRATEGY-1

Nowadays, there has been a growing attention to the ways in which new businesses are created. In this constantly evolving global scenario, new entrepreneurial classes are being created, which are responding to market challenges by identifying new opportunities, creating new business models, and generating continuous innovation.
This course is focused on creating and consolidating the foundations and basic skills needed to understand the logic of entrepreneurship and strategy, and, eventually, to build one's own experiential background to become an entrepreneur. The course offers theoretical insights, practical hints, and hands-on experience with innovative tools to bring an idea (and a new opportunity) to the market with a new business model.

With reference to entrepreneurial dynamics, students will learn to:
- recognise opportunities
- analyse them in a manner consistent with the scenario, environment, market, and customers
- understand how to develop a value proposition
- prototype a new business model
- understand how to sustain it with a continuous innovation approach
With reference to the practical experience, students will learn to:
- use innovative tools for prototyping

Knowledge of the main characteristics of the firm, its main economic and financial aspects (e.g. costs, revenues, in-out financial flows).

Entrepreneurship and strategy
Business models
Startups and entrepreneurial ecosystems
Exploration vs Exploitation
Business Models Patterns
Real business cases

TEXTBOOK: Osterwalder A., Pigneur Y., Etiemble F., Smith A. (2020), The Invincible Company, Wiley - Chapters 1, 2, 3 and 4
Note: The textbook is recommended for all students who wish to deepen their understanding of the topics covered in class, and it is very warmly recommended to be used to study for all those "special category" (https://www.unive.it/pag/42819/ ) students, as it contains all the necessary information to prepare for the final exam.

STUDY MATERIAL: Lecturer's slides will be shared on the Moodle platform.

SUPPLEMENTARY MATERIAL: Supplementary material (recommended for further study) will be shared on the Moodle platform.

WRITTEN EXAM

> ALL STUDENTS WILL BE ASKED TO PASS A TEST AS PER THE FOLLOWING
QUIZ: 15 questions in total (5 open questions and 10 closed multiple choice questions)
TIME: 30’
SCORING SYSTEM:
+2 points for a correct answer
-0.5 point for a wrong answer
0 for no answer
MINIMUM SCORE TO PASS: 15/30 per module

> Additional points will be granted for participation to optional tasks that will be assigned during lectures

> ALL “SPECIAL CATEGORIES” STUDENTS WILL BE ASKED TO PASS A TEST AS PER THE FOLLOWING (ref.: https://www.unive.it/pag/42819/ )
QUIZ: 15 questions in total (15 closed multiple choice questions)
TIME: 30’
SCORING SYSTEM: same as above
MINIMUM SCORE TO PASS: same as above

The exam is considered "passed" with a sufficient grade in both modules (1 and 2).

Practical lectures with relevant theory.
Real business cases guest speakers.
Optional tasks with additional bonus points to the final grade.

English

written