STRATEGIC MANAGEMENT

The course is one of the core courses of the degree programme in Economics and management (http://www.unive.it/data/32461/ ). The course will introduce the basic concepts of business strategy, with a special emphasis on the strategic analysis, and the relationship between business strategy and the competitive ecosystem. The course is designed to introduce students to key strategy concepts and to provide the opportunity to integrate and apply prior learning acquired during the degree.

The course will enable students to critically analyze concrete examples of business strategy and how firms are facing the challenges of global competition. In particular, students will be expected to be able to:
1 Knowledge and understanding
- knowledge of the fundamental principles of strategic management;
- knowledge of the theoretical frameworks apt at understanding and explaining strategy formulation and implementation,
- Knowledge and understanding of the different theoretical approaches to the study of the relationship between resources and capabilities, corporate strategy and business strategy.
2 Applying knowledge and understanding
- application of the fundamental tools and models on strategic planning;
- analyze and evaluate critically real-life company situations and develop creative solutions, using a strategic management perspective (individually and in a team setting).
3 Making judgments
- know how to frame a hypothesis and which is the most appropriate tool or model to apply;
- ability to critically evaluate the most suitable strategic options.

Basic knowledge of the theory of the firm, microeconomics, and basic management concepts will be taken for granted. Those who have not passed Principles of Management and International Accounting exam, cannot take this exam. Please consult the following page: https://www.unive.it/web/it/1188/esami

The course program includes presentation and discussion of the following subjects:
The Concept of Strategy
Industry Analysis
Resources and Capabilities
The Nature and Source of Competitive Advantage
Industry Evolution and Strategic Change
Technology-Based Industries and the Management of Innovation Corporate Strategy
Cases

Galpin, T. (2023). The Strategist's Handbook: Tools, templates, and best practices across the strategy process. Oxford University Press. (Ebook available from the University Library at: https://uve-iua-primo.hosted.exlibrisgroup.com/permalink/f/isj2rn/unive_sfx27935704900041 )
The following parts: Introduction, chapters 1, 2, 3. -
Slides of the course, for the highlighted parts, which will be made available on Moodle
Further texts that will be made available on Moodle

The exam is written, has a duration of 30 minutes, and is structured as follows:
4 multiple choice questions.

Correct answer: + 3 points; Wrong or blank answer: -1 points
2 open questions, providing from 0 to 9 points according to the quality of the answer

The course teaching method is based on traditional lectures, case study teaching, class discussions.
During classes team or individual works might be proposed, requiring students to analyze real-world case studies

written

This subject deals with topics related to the macro-area "Human capital, health, education" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development