INTRODUCTION TO DIGITAL MANAGEMENT-1

This course is an introduction to the conceptions of digital management for students on the Bachelor's Degree Program in Digital Management. It focuses on an overview of relevant organizational, strategic, and competitive approaches and some digital technologies applied to the business world.

The digital economy is disrupting interaction within value chains, creating additional spaces for competition and innovative ecosystems. With social media networking, mobility, big data and cloud computing, smart manufacturing, we are witnessing the birth of new digital organizations. The management of these new organizations through past theoretical lenses and tools can create disorder and inefficiency.

Digital organizations, like Uber and Facebook, are typically fast-growing companies, with low capital investment, few employees, and high financial results. They perform with different operational, economic, and financial goals, where continuous innovation is a pervasive practice. Cooperation, trust, augmented rationality, democracy are the new building blocks for these companies. Today, we need to frame the attributes, concepts, and practices exhibited by digital organizations to enrich management studies and successfully approach this new competitive landscape.
In this vein, lectures will explore performance and its representation in a digital organization, economics, and financial tools for digital organizations, information and decision-making process in a trusted and cooperative environment, new mechanisms of governance, the competitive and economic environment, dimensions, and boundaries design in a digital setting, internal workspace and digital network choices.

We carefully examined the design and operations of digital organizations and implementing digital technologies within this course. The course will explain how to design and manage a digital workspace. Further, we analyze the boundaries of a digital organization and its (changed) relations in the value chain. Therefore, we investigate how competition changes in the digital era and how organizations react to this process.

Managers of digital firms will face unique challenges linked to human-technology interaction now and in the future. This course will provide an introduction for an excellent qualification of this manager or entrepreneurs. We provide a set of methods to meet the goals and challenges of building a digital organization.

We expect some general student learning outcomes from this course.

Technically, we believe the student must understand the concepts related to the digital revolution, the manager's functions, the areas of business management, and the conception and history of strategy and organizing.

In addition, in terms of organizational behavior, we consider the students should develop some essential skills for their professional life as a priority. These would include knowing how to communicate, negotiate, work and develop solutions collaboratively in a team, be resilient to the problems along the way, and also being quick to solve enterprise problems, generating innovations with proactive attitudes.

Not applicable to this course

1. Introduction to Management and Organization
2. The digital economy and new forms of business
3. Organizational strategy and the competitive systems
4. Actors and factors: structures, interests, goals
5. Decision making processes and the augmented rationality
6. Designing the digital workspace: an introduction to digital skills
7. Human-machine interactions problems and challenges

Filatova, Olga, Vadim Golubev, and Elena Stetsko. "Digital Transformation in the Eurasian Economic Union: Prospects and Challenges." Digital Transformation and Global Society. Cham: Springer International, 2018. 90-101. Communications in Computer and Information Science. Web.
Perencin, Filippo , and Giancarlo Coro'. The Impact of New Technologies on the Automotive Global Value Chain; The Impact of New Technologies on the Automotive Global Value Chain (2020). Web.
Sofean, Mustafa, Hidir Aras, and Ahmad Alrifai. "Analyzing Trending Technological Areas of Patents." Database and Expert Systems Applications. Cham: Springer International, 2019. 141-46. Communications in Computer and Information Science. Web.
Tauch, Eike Harald , and Anna Comacchio. The Big Five, the Dark Triad and Leadership - A Trait-based Assessment of Business Administration and Digital Management Students' Leadership Potential; The Big Five, the Dark Triad and Leadership - A Trait-based Assessment of Business Administration and Digital Management Students’ Leadership Potential (2019). Web.
Xiao, Hui, Donghai Guan, Rui Zhao, Weiwei Yuan, Yaofeng Tu, and Asad Masood Khattak. "Semi-supervised Time Series Anomaly Detection Model Based on LSTM Autoencoder." Big Data and Security. Singapore: Springer Singapore, 2021. 41-53. Communications in Computer and Information Science. Web.

Scores will be given on the basis of individual/group presentations, project outcome.

The course will use different teaching methods:
- In class lectures will host managers to compare theory and practice, old models and new models (teaching with multiple speakers)
- Learning through cases at company site (learning in the live environment)
- Simulation games

English

The syllabus may vary throughout the discipline development to better fit the demands of the group and the profile of the scholars

written and oral

This subject deals with topics related to the macro-area "Cities, infrastructure and social capital" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development