DIGITAL BUSINESS MODELLING

This course is part of the learning activities of the curriculum in Data Analytics for Business and Society. The course presents the main characteristics of an organization, including its main functions and departmental functioning, and how digital transformation has changed the business environment. Digital technologies applied to business are the focus of the course.

1. Knowledge and understanding
- Ability to read a business model
- Ability to understand a text referring to aspects of corporate technology
- Knowledge of the typical tools of data- and digit-driven companies

2. Ability to apply knowledge and understanding
- Ability to analyze existing business models
- Ability to propose innovations to the business model
- Ability to write a basic business model

3. Ability to determine autonomous judgments
- Ability to discuss advantages and disadvantages of choices
- Ability to understand when the conditions for the functioning of a certain model are not there

4. Communication skills
- Ability to accurately explain a digital-first business model

5. Learning skills
- Ability to choose correct texts and sources to deepen specific knowledge

Students should know administrative functions, resources, skills, and strategic organizational planning. Knowledge of mathematics is also recommended.

1. Introduction to management
2. Digital transformation to business
3. Digital Technologies
4. Digital Business Modelling
5. Digital Marketing

Ustundag, A., & Cevikcan, E. (2018). Industry 4.0: managing the digital transformation. by Springer Nature.

Evaluation will be done individually and in groups. For the groups, a team project activity must be delivered and evaluated. Separately, an exam will be applied with open and closed questions for individual performance measuring.

I organized the course in lectures, group work, discussions of cases from suitable companies, and reading support from scientific articles

English

The course will use problem-solving methodologies and hands-on activities to connect scholarly texts with business cases and the reality of digital businesses.

written and oral

This subject deals with topics related to the macro-area "Cities, infrastructure and social capital" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development