BUSINESS ECONOMICS AND MANAGEMENT

Academic year
2022/2023 Syllabus of previous years
Official course title
BUSINESS ECONOMICS AND MANAGEMENT
Course code
ET4006 (AF:383142 AR:207822)
Modality
On campus classes
ECTS credits
6
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
4th Term
Course year
1
Where
VENEZIA
Moodle
Go to Moodle page
The course provides a comprehensive introduction to the fundamental concepts of the economics and management of firms. The main topics of the course deal with the internal functioning of the firms and their interaction with the external environment. A special emphasis is placed on providing students with basic knowledge of i) the analysis of the competitive environment ii) the creation and management of the competitive advantage ii) the sustainability management as a source of competitive advantage.
understanding of and familiarity with business and management terminologies
understanding of business strategies and managerial decisions
understanding of main tools of competitive analysis
understanding of sustainability management
For any prerequisites, students must refer to their study plan:
http://www.unive.it/pag/203/
Course introduction
Some basic notions
The firm and economic activities
Firms as systems and relevant stakeholders
The role of consumers
Resources and competences
Horizontal and vertical boundaries of the firm
Economies of scale and production capacity
Economies of scope and diversification
Business strategies
Marketing strategies and policies
Competitive analysis
Creating and managing the competitive advantage
Sustainability management and competitive advantage
David Dranove, David Besanko, Mark Shanley, Scott Schaefer (2015). Economics of Strategy, 7th Edition International Student Version, Wiley, ISBN: 978-1-119-04231-0
Other readings will be assigned during the course
The written exam will be made up of 15 Multiple-choice questions; More details and information during the course
Lectures centered on theoretical issues, discussion of case studies.

English
written

This subject deals with topics related to the macro-area "Poverty and inequalities" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

Goal 1: no poverty
Goal 2: zero hunger
Goal 5: gender equality
Goal 10: reduced inequalities
Definitive programme.
Last update of the programme: 24/02/2023