E-TOURISM

The e-tourism course addresses the evolutionary steps of the tourism sector through the relationship with ICTs (Information and Communication Technologies) and the consequent implications on the tourism system, the business models, the relationship with demand. The educational objective of the course, in fact, is to provide students with knowledge relating to both the theoretical foundations and the applications in the components of its extended supply chain: from destinations to the individual elements of the overall experience. The course is in line with the international curricula on e-tourism, with the aim of preparing students both on the state of the art and on the most advanced frontiers to independently face the innovative challenges underway.

Students will acquire knowledge of the key aspects on e-tourism, their evolution and application to the main stakeholders of the tourism system, also in relation to the new challenges emerging in the latest developments of this sector. Students will be given the opportunity to achieve an ability to analyze and understand the internal and external environment, i.e. the stakeholders and their relationships, to make the best choices to apply the appropriate ICTs tools according to the stated objectives. Interactive participation will be fostered in the classroom to encourage students to enhance their critical judgment skills, through the formulation of alternative hypotheses, also contributing to strengthen their communication skills. They will be allowed to develop research skills of studies, reports, and official/alternative data to support their arguments as well as to improve evaluation skills on the reliability and applicability of the selected sources. Students will also be able to understand how to activate tools for measuring tourism sustainability through big data usage.

There are no specific prerequisites.

The program of the course is provided here by its main topics:

- Key concepts and drivers of e-tourism
- Internet & tourism: web 3.0 and beyond
- ICTs for the components of the tourism system
- E-business models in tourism
- Customer Journey & UGC
- Big Data and Artificial Intelligence applications for tourism
- Smart & sustainable destinations
- E-tourism future

Students should refer to material and slides recommended by the professor or presented during the course.
All the materials and slides will be available in the Moodle platform.

There are no differences between attending and non-attending students either on the topics to be studied or on the final exam.
Students will take a 2-hour written test including open-ended answers.
During the exam the use of books, notes or electronic media is not permitted.

The course takes place in frontal lessons, and there will be moments of interaction and discussion. Case studies may be presented by tourism professionals, related to the topics of the course.

The didactic materials will be available in the Moodle platform divided by subject.

Italian

The course will be in Italian, even some of the materials could be provided in English.

The course promotes the sustainable development, in line with the 17 SDGs - Sustainable Development Goals of the 2030 Agenda, adopted by world leaders at the United Nations. Insights on sustainable tourism and the role of ICT are included in the course program.

written

This subject deals with topics related to the macro-area "Human capital, health, education" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development