TOURISM MANAGEMENT AND MARKETING

Academic year
2023/2024 Syllabus of previous years
Official course title
GESTIONE E MARKETING DELLE AZIENDE TURISTICHE
Course code
ET0072 (AF:382835 AR:207234)
Modality
On campus classes
ECTS credits
6
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
4th Term
Course year
2
Where
TREVISO
Moodle
Go to Moodle page
The course aims at providing some basic knowledge about the tourism industry, defining its players and their relationships. The main goal of the course is to provide analytical and management tools useful to understand competitive dynamics and to define marketing strategies.
At the end of the course students are expected to have acquired the knowledge necessary to understand the specificities of the tourism industry, the main actors and the relationship systems that come into being in the production and consumption processes. Students will also acquire the ability to autonomously apply the concepts and theoretical models proposed during the course to analyze and understand the dynamics of the competitive environment and marketing choices.
For any prerequisites, students must refer to their study plan
Programme:
1. Business Model
2. Service Management
3. Tourism Demand
4. Tourism product
5. Market segmentation
6. Positioning and Pricing
7. Travel Customer Journey
8. Distribution
9. Accomodation
10. Tour operators
11. Arlines industry
Della Corte, V. (2020) Imprese e sistemi turistici: Il management. III Edizione, Egea, Milano [capp. 1 (pp. 1-56) 3 (pp.103-147); 4 (pp. 149-185); 5 (pp. 189-246, esclusi i paragrafi 5.5.3, 5.6.2 e 5.6.3)]

Other reference materials will also be made available during lessons. See in the website: moodle -> "Gestione e Marketing delle Aziende Turistiche 2023-24".
The exam is written and will be organized in three open questions
The test will last 45 minutes

An exam text with which to practice will be made available on the moodle pages of the course.

Students will be given also the opportunity to integrate the grade of the final exam with group-works that will be presented in class.
Lectures and suggestions for further readings
Italian
Group work will be proposed during the course. Membership is optional and the work, if completed correctly, provides a bonus of 1 to 3 points to be added to the score obtained in the written test.

It is essential that students constantly refer to the moodle space and to the indications and materials that will be uploaded there during the course.

Begin by reading the "Read me" file, located in the first theme "Course information"

There will also be a Notice Board and a forum for Questions.
written and oral

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

Goal 8: decent work and economic growth
Goal 12: responsible consumption and production
Definitive programme.
Last update of the programme: 28/03/2024