TOURISM MARKETING
- Academic year
- 2023/2024 Syllabus of previous years
- Official course title
- MARKETING DEL TURISMO
- Course code
- EM9020 (AF:382758 AR:206832)
- Modality
- On campus classes
- ECTS credits
- 6
- Degree level
- Master's Degree Programme (DM270)
- Educational sector code
- SECS-P/08
- Period
- 1st Term
- Course year
- 2
- Where
- VENEZIA
- Moodle
- Go to Moodle page
Contribution of the course to the overall degree programme goals
Expected learning outcomes
Pre-requirements
Contents
1. Basic principles, concepts and tools of marketing
2. The marketing process for tourism production and consumption
3. The data-driven approach to support market-oriented management
4. Satisfaction, reputation, customer journey for tourist experiences
5. E-tourism and digital marketing
6. Smart & Sustainable Tourism Destinations
Referral texts
De Marchi, D.; Reputazione Mon Amour. Disponibile online: https://www.officinaturistica.com/2020/09/reputazione-mon-amour/
De Marchi, D.; L’esame di maturità del turismo italiano. Disponibile online: https://www.officinaturistica.com/2022/06/esame-maturita-turismo-italiano/
Manente, M., Cerato M., Furlan M.; Imprese turistiche e competitività; Disponibile online: https://www.europroject-online.it/Seminari/TurismoBrux/studio_manente.pdf
Casarin F., Il Marketing dei prodotti turistici, Specificità e varietà, Giappichelli Editore, Torino, 2007 [capitoli 3,4,5].
Kotler, P.; Reconceptualizing Marketing: An Interview with Philip Kotler. European Management Journal, 12, 353-361.
Sugathan, P., & Ranjan, K. R. (2019). Co-creating the tourism experience. Journal of Business Research, 100, 207-217.
The target groups (personas) of Slovenian tourism. Disponibile online: https://www.slovenia.info/uploads/poslovno/raziskave_analize/persone_anglesko/segmentation_-_personas.pdf
Slides and additional readings will be indicated during the lessons and made available to students.
Other recommended Readings:
Kotler, P. and Keller, K.; Marketing Management. Prentice Hall, Saddle River.
De Marchi, D.; Becarelli, R.; Di Sarli, L. Tourism Sustainability Index: Measuring Tourism Sustainability Based on the ETIS Toolkit, by Exploring Tourist Satisfaction via Sentiment Analysis. Sustainability 2022, 14, 8049.
Rispoli M., Tamma M., Risposte strategiche alla complessità. Le forme di offerta dei prodotti alberghieri, Giappichelli, Torino, 1995. [Capitolo 1 (pp. 15-44 )]
MinTur, Il piano strategico del turismo 2023-2027. Disponibile online: https://www.senato.it/service/PDF/PDFServer/BGT/1374710.pdf
Almeida-Santana, A.; Moreno-Gil, S. New trends in information search and their influence on destination loyalty: Digital destinations and relationship marketing. J. Destin. Mark. Manag. 2017, 6, 150–161.
Yachin, J. M. (2018). The ‘customer journey’: Learning from customers in tourism experience encounters. Tourism management perspectives, 28, 201-210.
Gretzel, U., Yoo, K. H., & Purifoy, M. (2007). Online travel review study: The role and impact of online travel reviews. College Station, Texas: Laboratory for Intelligent Systems in Tourism.
EU Publications. Study on mastering data for tourism by EU destinations. Disponibile online: https://op.europa.eu/en/publication-detail/-/publication/9df86541-fba5-11ec-b94a-01aa75ed71a1/language-en
Assessment methods
Teaching methods
Teaching language
Further information
Type of exam
2030 Agenda for Sustainable Development Goals
This subject deals with topics related to the macro-area "Cities, infrastructure and social capital" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development