PRINCIPLES OF BUSINESS ECONOMICS AND MANAGEMENT

The course is one of the complementary activities: it allows to acquire basic notions related to economics and business management, both in the perspective of a specialization of studies in subsequent cycles, and in the perspective of an approach to the world of work, where graduates in Chemistry and Sustainable Technologies will be able to work as consultants or in companies in technical and scientific support activities.
To this end, some conceptual coordinates will be offered, which will be constantly applied to the study of concrete cases.

Students will acquire a general understanding of core principles, concepts and therminology that characterize this discipline.
They will be also able to identify strategies and actions applicable to specific business cases, using the theoretical and methodological tools provided in the course.

Knowledge and understanding
Students will acquire a general knowledge of analytical, methodological and critical tools regarding business management.

Applying knowledge and understanding
Students will be able to apply conceptual resources and problem solving abilities to the analysis of specific business cases. They will also able to identify strengths / weaknesses, offering indications on strategic choices and action plans.

Making judgements
Students will be able to integrate knowledge and to use a plurality of perspectives; they willi be also able to evaluate and manage complex situations, reflecting on social and ethical responsibilities linked to the application of their knowledge

Communication skills
Students will be able to communicate both theoretical knowledge and the results of specific case studies in a clear and effective way.

Learning skills
The course aims to enable students to acquire an in-depth knowledge and understanding of organizations - both for-profit and non-profit - through a largely self-directed and autonomous learning.

General knowledge acquired in previous coursework.

The course focuses on the following topics: definition of strategic orientation and analysis of the competitive environment, organizational models and human resources management, marketing process and communication activities. The program will be developed according to an "experiential" approach, integrating frontal lessons with discussions of business cases adn workshops as well as with testimonials from experts and professionals.

- The business system and the competitive environment
- Strategic management
- The business model
- Growth strategies
- Strategic planning
- Marketing
- Technological innovation and competitive advantage: analysis and strategic management of investments in R&D

Economia e Gestione delle Imprese, Cristiano Nordio, Università Ca’ Foscari Venezia (2022) McGraw-Hill Education Create: ISBN: 9781307832174

Teaching support tools: PowerPoint slides, videos and other multimedia documents. Teaching materials will be made available to students on the Moodle platform.

Learning achievements are assessed through a written test composed of 15 multiple-choice questions (to be submitted in 25 minutes) with penalties (-0,5 for each wrong answer). Questions will verify the knowledge of the theoretical concepts and models presented in the course, the ability to apply it to real-world examples, and the critical understanding of such concepts. For students attending the course, the grade of the written test is complemented by extra-points earned during classroom activities.

The course will be mainly based on Lectures, with all material used during classes made available to attending students through the moodle platform.
During classroom hours there will be case studies discussion, project works and manager speeches, helpful for the application to empirical cases of theoretical concepts presented during the week's classes.
Additional readings and materials will be available to attending students on the course moodle page.

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Exam registration
Only registered students will be allowed to take the exam. Any registration problems must be solved with the Campus Economico before the registration deadline.

Accessibility, Disability and Inclusion
Accommodation and support services for students with disabilities and students with specific learning impairments
Ca’ Foscari abides by Italian Law (Law 17/1999; Law 170/2010) regarding support services and accommodation available to students with disabilities. This includes students with
mobility, visual, hearing and other disabilities (Law 17/1999), and specific learning impairments (Law 170/2010). If you have a disability or impairment that requires accommodations (i.e., alternate testing, readers, note takers or interpreters) please contact the Disability and Accessibility Offices in Student Services: disabilita@unive.it

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This subject deals with topics related to the macro-area "Human capital, health, education" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development