PRINCIPLES OF MANAGEMENT

The course falls within the second year subjects and is aimed at students of the degree course in chemistry and sustainable technologies [CT7] and physical engineering [CT8].

Its objective is to illustrate the fundamentals of economics in general and business economics to learners, also exploring aspects relating to business organization and the discipline of marketing.

In particular, the training targets are constituted by the need to provide learners with the basic tools useful for basic knowledge of the "company" system, or of the different forms with which it can be managed, briefly addressing the issue of designing the structure organization, and the methods of approaching the market in conditions of high competition, where it is necessary to provide for the marketing function.

Particular attention is paid to the exploration of the company, understood as a tool that man, or the entrepreneur, uses to carry out production and consumption of goods and services

The achievement of these objectives allows the student to have the minimum basis for the knowledge of the company, on the modalities according to which it must be structured, and how the market must be analyzed in order to achieve an optimal match between one's offer and what the demand for. market.

In this course we will study the company as an actor in the economic system, and the discipline that studies its behavior, or the Business Economy, whose fundamental purpose is to carry out economic activity aimed at the realization of goods and services (output), to allow the satisfaction of customers' needs, using the levers of marketing, that is the discipline that allows the connection between the same and the market.

Attendance and active participation in the training activity proposed by the course (lectures), and individual study will allow students to:

1 Knowledge and understanding

1.1. The fundamental concepts and principles underlying economics (illustrate the profiles of the discipline);
1.2. The company: what it is and how it works
1.3. The forms of business management
1.4. The organization of a company: design and applied models
1.5. Marketing as a discipline and its operational implications in carrying out company activities.

2 Ability to apply knowledge and understanding

2.1 Getting to know a company and a company organization;
2.2. Apply the principles of sustainability to a business activity;
2.3. Identify the strategies to be able to place their products and services on the market

3 Judgment skills

3.1. Knowing how to identify the elements that characterize an economic system
3.2. Knowing how to identify the organizational models of a company
3.3. Knowing how to recognize the different forms of business management
3.3. Knowing how to identify the determinants of sustainable business development
3.4. Knowing how to establish the strategic and operational aspects of marketing activities

Knowledge of the fundamentals of economics is desirable, with reference to the ability to analyze economic phenomena in a systemic and critical key, or to be able, on the one hand, to formulate economic problems in structured and formalized terms, according to the analysis models theory most shared by economists, and on the other hand, to identify the fields of applicability of these models and the value judgments underlying them and the consequent plurality of points of view in the description of economic phenomena. The issues just mentioned will, in any case, be resumed and addressed during the course of the lessons.

Knowledge of the basic notions of law is desirable, and in particular it is considered necessary to have learned the concepts of law (as a phenomenon of significant importance that governs every moment of our life and the reality in which we live), norm (i.e. the requirements underlying the legal rules that make up the legal system itself), the sources of law (or any act or fact suitable for producing legal rules in a certain legal and social system), and legal system (i.e. the set of rules governing the organization and life of the State and of other human organizations having similar characteristics).

It is desirable to possess the basis of business economics, with reference to the notion of economic activity, of a company and related classification criteria.

Knowledge of the main issues related to environmental sustainability is desirable.

With regard to the issues mentioned above, please note that they will, in any case, be resumed and dealt with during the course of the lessons.

Therefore, the student who accesses this course has a minimum knowledge of the discipline of economics and the principles of environmental sustainability.

There are no mandatory prerequisites.

a) Fundamentals of Economics

1. The definition
2. The economic system
3. Microeconomics vs Macroeconomics
4. The correct allocation of resources

b) Business Economics

1. What is a company
2. The classification of enterprises
3. The economic entity
4. The legal entity
5. Environmental and social reporting indicators

c) Business Organization

1. The nature of organizations and organizational design activities
2. Organizational planning strategies
3. The fundamental elements of a structure

d) Marketing

1. Definition of marketing, related strategies and operations
2. The marketing information system
3. The levers of the marketing mix (production, price, distribution, communication)

Stefano Sassone, Principles of Economics and Business Management, 2nd Edition (out at October 2023)

Verification of learning will take place through an oral test, articulated according to open questions posed by the teacher.

During the exam session, the student will be asked questions which will aim to ascertain knowledge of the topics illustrated and explained during the course of the lessons.

The following will be considered as final evaluation parameters: a) the way the scientific contents are presented; b) the acquisition of a formal language appropriate to the issues addressed; c) the acquisition of the skills transmitted.

The questions posed in the exam session will concern the four parts into which the course is divided ("contents") and will have an estimated duration of at least 20 minutes, in order to find the concepts presented during the semester have been correctly learned.

There is an exemption in the middle of the course (before the 5th lesson), scheduled for Friday 3 November.

The exemption test consists of a questionnaire with open questions, and lasts 1 hour (time and classroom to be defined).

For the purpose of passing the exam, the results obtained during the exemption may be stored and used only for the appeals of the winter session (i.e .: January and February).

The course is divided into lectures.

Educational modules will be available on the e-learning platform of the university moodle Unive.

The didactic modules available on this platform constitute the essential core of the knowledge which will be required to be shown during the oral tests of the exam sessions, which will be supplemented by the contents reported in the proposed reference texts.
Caratteri: 398/3800

Italian

Type of exam: oral

oral