GUEST EXPERIENCE DESIGN

Academic year
2022/2023 Syllabus of previous years
Official course title
GUEST EXPERIENCE DESIGN
Course code
CT9019 (AF:361711 AR:191524)
Modality
On campus classes
ECTS credits
6
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
2nd Term
Course year
2
Where
VENEZIA
Moodle
Go to Moodle page
The course is part of the optional educational activities related to the Bachelor’s degree course in “Hospitality Innovation and e-Tourism", and its goal is to provide the knowledge for a successful design and definition of the guest experience in the hospitality sector.
At the end of the course the student will be able to design services and plan communication, to define and evaluate targets, to build the guest experience in the hospitality sector.
There are no specific pre-requirements.
- Definition of the guest experience
- Definition of targets, strategies and evaluation methods
- Objective and subjective aspects of the customer journey
- Analysis, practice and simulation of real-world case studies
Lecture notes.
Learning outcomes are verified by an oral exam where the student is asked to discuss some of the topics of the course.
Lectures and collaborative works.
English
oral
Definitive programme.
Last update of the programme: 25/10/2022