BUSINESS ECONOMICS FOR CULTURAL ORGANIZATION

The course refers to supplementary teaching and contributes to training in the field of business and management with particular reference to cultural institutions (private, public and non-profit), as it provides the basic concepts and language useful for interpreting business and managerial phenomena, understanding the role and characteristics of businesses in their various configurations, and describing operational activities. A specific part of the course is devoted to the analysis of cultural organizations, using the methodology and tools of business administration and management.

1 KNOWLEDGE AND UNDERSTANDING
Students’ will know and be able to understand:
- the role of business entities in the economic activity;
- the relationship among economic and business phenomena;
- the typology of business entities and their main characteristics;
- the main activities performed by business entities and within business entities;
- the relationship between business activities and performance;
2 ABILITY TO APPLY THE KNOWLEDGE IN THE FIELD OF CULTURAL INSTITUTIONS
- interpret the real economic phenomena of cultural institutions in the light of the concepts and models of business economics;
- to understand the essential characteristics dedalee companies operating in the context of culture, beyond their different nature.

As this is an introductory course to Business Management and Accounting, no specific prior knowledge is required.

Human needs, economic activity and business economics
The typologies of business entities
The governance of business entities and their identity
The analysis of external environment
The strategy and the strategic innovation
The business system and the organizational model
The evaluation and representation of performance
Application analysis of theoretical models of governance, strategy and performance in nonprofit cultural organizations

C. Bagnoli (a cura di), Economia Aziendale tra tradizione e innovazione, 2019, Giuffré Francis Chap. 1, 2, 3, 4 ,5, 7, 8
Handout by the Professor

The exam is consists of a written test The written test has a duration of 1 hour

Teaching method is based on lectures addressing the relevant concepts and applying them through the examination and discussion of real business cases in the cultural context.

written and oral

This subject deals with topics related to the macro-area "Human capital, health, education" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development