BUSINESS ECONOMICS FOR CULTURAL ORGANIZATION

The course contributes to the objectives of the Degree Program, as it provides the concepts and language useful to interpret the business and economic reality, to understand the role of economic entities in their various configurations, to understand the business strategy according with the external environment and the internal structure and evaluate and represent the attitude of an organization to thrive and fulfill its goals.

By the end of the course, students are expected to:
1) have developed a solid knowledge and understanding of the concept of firm, being able to distinguish among: institutional, strategic, organizational and economic aspects;
2) be able to to critically recognize the managerial dimension (in its institutional, strategic, organizational, and economic aspects) of concrete cultural organizations in the real world.

As this is an introductory course to Business Management and Accounting, no specific prior knowledge is required. The course however favourably welcomes students with a critical approach and with initiative, as well as the willingness to actively participate to the group work (strongly recommended) and to class discussions with constructive questions and comments that may benefit all participants.

The course is organized in an introductory week, four thematic blocks, and one conclusive lecture.
Every thematic block is composed of (a) two theoretical lectures, in which the most relevant concepts will be introduced, and (b) one discussion seminar in which we will apply the theoretical concepts of that thematic block to some concrete cases of cultural organizations. The discussion seminar will be basaed on a weekly "mini-assignment" in which the students, by groups, will analyze one aspect of the managerial dimension of a cultural organization.

INTRODUCTION TO THE COURSE (week 1)
Thematic blocks:
INSTITUTIONAL ASPECTS (week 2)
STRATEGIC ASPECTS (week 3)
ORGANIZATIONAL ASPECTS (week 4)
ECONOMIC ASPECTS (week 5)

C. Bagnoli (a cura di), Economia Aziendale tra tradizione e innovazione, 2019, Giuffré Francis Lefebvre
(selected chapters)

Students' evaluation will be composed of three parts:
1. INDIVIDUAL WRITTEN EXAM (Quiz); evaluation expressed in 30/30, weight: 75% on the final grade;
2. GROUP FINAL REPORT (report of about 3000 words containing the managerial analysis of a cultural organization); evaluation expressed in 30/30, weight: 25% on the final grade;
3. Active partecipation of the group during the course (verifiable through the submission of the weekly mini-assignments): qualitative evaluation, equivalent to a +/- on the final grade.

For non-attending students:
- same course programme and exam mode;
- point 2 will be substituted with an INDIVIDUAL REPORT with the same instructions as per the groups;
- point 3 will not be applicable.

On-site classes in presence (alternating two theoretical lectures and one discussion seminar), with the possibility of shifting to a dual mode (online/onsite), according to the University directions, in case of prolonged Covid-19 emergency.

written