BUSINESS ECONOMICS AND MANAGEMENT

The course provides a comprehensive introduction to the fundamental concepts of the economics and management of the firms. The main topics of the course deal with the internal functioning of the firms and their interaction with the external environment. A special emphasis is placed on providing students with basic knowledge of i) the analysis of the competitive environment ii) the creation and management of the competitive advantage ii) the sustainability management as a source of competitive advantage.

understanding of and familiarity with business and management terminologies
understanding of business strategies and managerial decisions
understanding of main tools of competitive analysis
understanding of sustainability management

For any prerequisites, students must refer to their study plan:
http://www.unive.it/pag/203/

Course introduction
Some basic notions
The firm and economic activities
Firms as systems and relevant stakeholders
The role of consumers
Resources and competences
Horizontal and vertical boundaries of the firm
Economies of scale and production capacity
Economies of scope and diversification
Business strategies
Marketing strategies and policies
Competitive analysis
Creating and managing the competitive advantage
Sustainability management and competitive advantage

David Dranove, David Besanko, Mark Shanley, Scott Schaefer (2017). Economics of Strategy, 7th Edition
Further reading list and materials would be provided during the course.

A written exam based on multiple-choice questions would be held to evaluate students. Further information related to the exam and assessment criteria would be provided during the course.

Lectures centered on theoretical issues, discussion of case studies.

English

COVID-19 Emergency
Teaching and exam modalities are subject to be change as per COVID-19 regulations.

Exam Registration
Only registered students will be allowed to take the exam.

Accessibility, Disability and Inclusion
Accommodation and support services for students with disabilities and students with specific learning impairments.

Ca’ Foscari abides by Italian Law (Law 17/1999; Law 170/2010) regarding support services and accommodation available to students with disabilities. This includes students with mobility, visual, hearing and other disabilities (Law 17/1999), and specific learning impairments (Law 170/2010). If you have a disability or impairment that requires accommodations (i.e., alternate testing, readers, note takers or interpreters) please contact the Disability and Accessibility Offices in Student Services: disabilita@unive.it

written

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development