FRENCH FOR ECONOMICS AND BUSINESS (EXAM)

The course aims to provide the main linguistic, sectoral and discourse elements, related to French tourism policies, particularly in relation to the crisis produced by the pandemic of Covid-19. Objectives:.
• A refinement of communication skills in French;.
• Tools, also methodological, to understand and enhance the analysis of the discourse on intercultural aspects, tourism management and French cultural heritage as a source of tourist attraction;
• Knowledge of economic logic in the analysis of economic systems at the microeconomic level (market systems, behaviour of economic actors, use of resources) and macroeconomic (economic growth and development); use of economic information; economic policy and governance of local tourism systems;.
• Knowledge and tools aimed at the analysis of demand and consumption and purchase behaviour; product segmentation and positioning;.
• Knowledge of national cultures and international cultural relations, to provide tourism content adapted to different mentalities, to interact effectively with foreign companies and organizations.

The teaching aims to consolidate the knowledge of the French language and culture through the study
• of discursive forms, linguistic-grammatical and critical analysis of official texts relating to the affirmation of tourism policies in a national and international key;
• identify and analyze discursive and conceptual forms such as "culture", "stereotypes", "identity" suggesting work paths in an intercultural perspective;
• the study of authentic documents, traceable to the disciplinary fields of the Reference Classes.
Level of language skills acquired on exit: B1/B2 ("Common European Reference Framework").
The particular objective will be to develop specific language skills within the themes related to tourism and the specific cultural aspects of the French areas of re-entry.

Knowledge of the French language at level A2 ("Common European Framework of Reference"). It is also considered ESSENTIAL the frequency of the exercises with the Language Assistant.

Specific contents:
1) Thematic-disciplinary part:.
- the study of French culture is proposed through texts and documents of the utmost topicality, on the discourse of tourism policies;
- to take stock of concepts used in our discipline such as "culture", "interculturalism", "multiculturalism", "stereotypes", "identity" to suggest ways of working in an intercultural perspective.
- the problems and changes in the tourism sector resulting from the current health crisis will be addressed; construction of routes to provide an overview of the marketing problems and specific aspects of each type of operator in the French tourism sector (tourist operator of the cultural, urban, mountain, marine, sustainable, sports sectors).
2) Linguistic part:.
-enhancement in the use of linguistic, grammatical and lexical exponents,.
-strengthening the use of morpho-syntactic structures; demonstrative pronouns, indefinite, negative forms, hypothetical sentences; phraseological construction with the indicative and the subjunctive;.
- broadening of vocabulary;
- linguistic uses: functions, variety of registers and texts.

Maddalena De Carlo, "Civilisation/culture, multiculturalisme et interculturel: histoire et développement des concepts", 2017
Ministère E.F.A., Destination France. Plan de reconquete et de transformation du tourisme, novembre 2021
Pascale Marcotte, Mohamed Reda Khomsi, Isabelle Falardeau, Romain Roult and Dominic Lapointe, « Tourisme et Covid-19 », Téoros [Online], | 2020, Online since 04 November 2020, http://journals.openedition.org/teoros/7976
Catherine Petr, Le Marketing du tourisme, Dunod, 2015

The learning examination consists of two parts :
- a written part that is composed of a grammar test prepared by the Cel teacher which is preliminary to the oral exam;
- an oral part to take with the teacher of the course.

Starting from authentic texts in French, the course will follow a double approach:
1) the formation of cultural "knowledge" in intercultural, multi-cultural forms and the stereotypes produced;
2) the "crisis" following the Covid-19 pandemic in the tourism sector;
3) analysis of documents concerning economic diplomacy and foreign trade in France.
Lectures, through video and online documents.

written and oral

This subject deals with topics related to the macro-area "Cities, infrastructure and social capital" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development