DIGITAL BUSINESS MODELLING

This course is part of the learning activities of the curriculum in Data Analytics for Business and Society. The objective of the course is to provide an understanding of how digital technologies impact the business models of companies.
The course provides the analytical tools to understand how to assess the business models of companies and to identify the advantages and disadvantages of certain strategic choices. The course provides the student references on how digital business models operate, their main strategies and how to look for efficiency and effectiveness in their business performance.

1. Knowledge and understanding
- Ability to read a business model
- Ability to understand a text referring to aspects of corporate technology
- Knowledge of the typical tools of data- and digit-driven companies

2. Ability to apply knowledge and understanding
- Ability to analyze existing business models
- Ability to propose innovations to the business model
- Ability to write a basic business model

3. Ability to determine autonomous judgments
- Ability to discuss advantages and disadvantages of choices
- Ability to understand when the conditions for the functioning of a certain model are not there

4. Communication skills
- Ability to accurately explain a digital-first business model

5. Learning skills
- Ability to choose correct texts and sources to deepen specific knowledge

Students should know administrative functions, resources, skills, and strategic organizational planning. Knowledge of mathematics is also recommended.

1. Introduction to business modeling
2. Big Data, Robotics, 3D printing, cyber systems, and Artificial Intelligence
3. Digital Business Models
4. Towards a digital roadmap
5. Cases of disruptive business models

Iansiti, M. and Lakhani, K .; Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World; Harvard Business Press; 2020
Bagnoli, Carlo. Digital Business Model. 2021

The exam is a live or recorded group presentation on the activity developed during the course. Also, a written report will disclosure the capacity of the students to relate theory and practice.

I organized the course in lectures, group work, discussions of cases from suitable companies, and reading support from scientific articles

English

The course will use problem-solving methodologies and hands-on activities to connect scholarly texts in business models and the reality of digital businesses.

written and oral

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development