ECONOMY FOR CULTURAL HERITAGE

Educational goals
The objective of the teaching (related to the first module) is to introduce students to the study of the relationships that govern the encounter between the economic and the artistic and cultural fields.
That is, understanding how the main dynamics relating to the art and culture system can be understood and interpreted through the laws of the economy.
In particular, how the market operates and how it manages to regulate the supply and demand of artistic and cultural goods.
The approach to the economy of art and culture raises some important issues on which to focus attention, from the relationship between artistic value and monetary value, to market efficiency and the relationship between mercantile organization and creativity.

Attendance and active participation in the training activities proposed by the course (lectures, group work, meetings with experts) and systematic individual study will allow students to achieve results in the following areas:
• Knowledge and understanding of the main relationships that describe the art and culture market from an economic point of view;
• Knowledge of the economic aspects linked not only to conservation but, above all, to the economic valorisation of the “arts and culture” market;
• Knowledge and ability to apply the theoretical models studied also in terms of policy to reality;
At the end of the course the student will have to be able to identify and deal with problems, critical issues and solutions to the topics analysed, also in the context of case studies submitted to his attention and with the possible development of individual or group project work.

From a formal point of view, any prerequisites are determined by the study plan.
Under the learning profile of the course program, the basic knowledge of the functioning of the economy is useful, the main ones of which will in any case be referred to briefly at the beginning of the course.

The course will be developed through a study path of three macro-parts:
I- The economic aspects of art;
II- The markets of the "arts";
III- Intervention tools in favor of art and culture.
Within these three macro parts, the module will also introduce students to the basic concepts of microeconomics (the behavior of consumers and firms, the utility functions and the principles of the decision-making process of consumption; the effects of substitution and income, the offer of cultural products and the offer of creative work) as well as an illustration of public intervention in the cultural sector.

Mandatory text:
G. Candela, A. Scorcu, Economics of the arts (reprint 2021), Zanichelli (selection of chapters).

The study materials also include presentations of group work, as well as any scientific articles, in addition to the slides presented in class by the teacher.

Supplementary texts:
D. Trosby, Economy and culture, 2005, il Mulino
D. Trosby, The economics of cultural policy, 2010, Cambridge University press;
F. Benhamou, The economy of culture, 2012, il Mulino.

The verification of learning (common to module I and II of the course) takes place through a written test. The written test consists of multiple choice questions and open questions.
The assessment may also take into account any group work in order to ascertain the skills acquired in interpreting and summarizing the theoretical phenomena studied. During the written test, the use of books, notes and electronic media is not permitted.

Lectures, group presentations, discussion of articles and case studies, testimonials from experts in the artistic and cultural sector.
All the material used during the lessons will be made available to students through the moodle platform.

Italian

Exam registration. Only students who have registered online within the terms established by the procedure are admitted to the final exam.
Any enrollment problems must be reported to the humanities campus a suitable number of days before the closing of the lists.

written

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development