PRINCIPLES OF BUSINESS MANAGEMENT

The course falls within the second year courses of the degree course in [LT40] LANGUAGES, CULTURES AND SOCIETY OF ASIA AND MEDITERRANEAN AFRICA.

The strategic objective of the course is to illustrate the notion of company and entrepreneur, explain the fundamentals of economics, and illustrate the forms of management of a business, also exploring aspects concerning business organization and the discipline of marketing. .

Under the operational level, students are provided with the basic tools to have an understanding of what a company is and of the system that revolves around it.

In particular, the training targets will consist of the knowledge of the different forms with which it can be managed. In this context, the variables underlying the planning of an organization will be illustrated, and how this is structured, in particular, in order to face the competitive challenge in markets characterized by a high degree of competitiveness. To this end, the study of the marketing function and discipline is also contemplated.

Ultimately, the world in which the company develops its business will be explored, a term by which we mean a tool that the man, or the entrepreneur, uses to carry out activities of production and consumption of goods and services. : by doing this, the Learner will acquire the minimum bases to deepen his knowledge, exploring the main organizational forms (simple, functional, divisional, by matrix), and the variables characterizing the structures of the markets. the market must be analyzed in order to achieve an optimal match between one's offer and what the market demands.

The company, as an economic organization, constitutes one of the main actors of the economic system, and the business economy constitutes the discipline that studies its behavior, given that its primary function consists in carrying out economic activity for the realization of goods and services (output), once consumed which customers (ie individuals and businesses) will be able to satisfy their individual needs. Under a competitive regime, marketing strategies and operations will be able to make a difference to allow the Company to create an optimal connection between it and the market.

Attendance and active participation in the training activity proposed by the course (lectures), and individual study will allow students to:

1 Knowledge and understanding

1.1. The fundamental concepts and principles underlying economics (illustrate the profiles of the discipline);
1.2. The company: what it is and how it works
1.3. The forms of business management
1.4. The organization of a company: design and applied models
1.5. Marketing as a discipline and its operational implications in carrying out company activities.

2 Ability to apply knowledge and understanding

2.1 Getting to know a company and a company organization;
2.2. Apply the principles of sustainability to a business activity;
2.3. Identify the strategies to be able to place their products and services on the market

3 Judgment skills

3.1. Knowing how to identify the elements that characterize an economic system
3.2. Knowing how to identify the organizational models of a company
3.3. Knowing how to recognize the different forms of business management
3.3. Knowing how to identify the determinants of sustainable business development
3.4. Knowing how to establish the strategic and operational aspects of marketing activities

It is desirable:

a) knowledge of the economy, or its foundations, and in particular knowing how to discern economic phenomena in a systemic and critical key.

In other words, to be or to be able:

• on the one hand, to formulate economic problems in structured and formalized terms, according to the theoretical analysis models most commonly shared by economists;
• on the other hand, identify the fields of applicability of these models and the underlying value judgments and the consequent plurality of points of view in the description of economic phenomena.

b) knowledge of the basic notions of law, and in particular it is considered necessary to have learned the concepts of law (as a phenomenon of significant importance that governs every moment of our life and the reality in which we live), norm (i.e. requirements underlying the legal rules that make up the legal system itself), the sources of law (or any act or fact suitable for producing legal rules in a certain legal and social system), and legal system (i.e. the set of rules governing the organization and life of the State and of other human organizations having similar characteristics).

c) possession of the fundamentals of business economics, with reference to the notion of economic activity, company and related classification criteria.

It is emphasized that, in any case, the topics constituting the prerequisites will, in any case, be resumed and dealt with during the course of the lessons.

There are no mandatory prerequisites.

a) Economy and market: foundations of the discipline

1. The definition
2. The economic system
3. Microeconomics vs Macroeconomics
4. The correct allocation of resources

b) Company: classification and forms of management

1. What is a company
2. The classification of enterprises
3. The economic entity
4. The legal entity
5. Environmental and social reporting indicators
6. The forms of management

c) Marketing: function and discipline

1. Definition of marketing, related strategies and operations
2. The marketing information system
3. The levers of the marketing mix (production, price, distribution, communication)

d) Business Organization

1. The nature of organizations and organizational design activities
2. Organizational planning strategies
3. The fundamental elements of a structure

"Principles of economics and business management", Stefano Sassone (2022).

Verification of learning will take place through a written test, divided into questions (open and closed) posed by the teacher, aimed at ascertaining the knowledge of the topics illustrated and explained during the course of the lessons.

The following will be considered as final evaluation parameters: a) the way the scientific contents are presented; b) the acquisition of a formal language appropriate to the issues addressed; c) the acquisition of the skills transmitted.

The questions posed in the examination session will concern the parts of the course ("contents") and the test will have an equal duration, in order to find the concepts presented during the semester have been correctly learned.

The course is divided into lectures.

Notes from the lessons will be available on the e-learning platform of the university moodle Unive, specifying that they are a reduced and simplified version to be used for the purpose of taking the exam.

They will constitute the essential core of the knowledge which will be required to be shown during the written test, together with what is explained in the course of the lessons, which must necessarily be integrated by the contents reported in the proposed reference text.

Type of exam: written

written

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development