GOVERNMENT OF CULTURAL ORGANIZATIONS - 2

This second module of "Governance of Cultural Organizations" course contributes to the general objectives of the degree course in economics and management of cultural activities by exploring the idea of ​​government / governance, proposed as a key to reading the internal and external dynamics of the functioning of cultural organizations. On the internal functioning side, aspects related to the accountability of cultural organizations will be explored, dealing with the issues of measuring results and evaluating performance. Theories and methods of identifying the results of cultural production with their consequences on organizational and managerial aspects will be illustrated and exemplified.
On the external functioning side, the central concept will be that of impact, explored in relation to the constant request for the involvement of cultural assets and activities in various public policies. In this way, the connections between culture and local development, the role of creativity in the urban economy, cultural districts and the drive for greater participation of citizens in the management of cultural heritage will be taken into consideration.

By following the lessons and passing the intermediate tests and the final exam, students should be able to:
Understanding the origin of the demand for accountability of cultural productions;
Critically analyze the main tools for measuring the results of cultural activities
Acquire awareness of the tensions between appreciation of cultural value and measurement of economic value
Knowing how to read the transformations of the concept of culture in its combination with that of creativity;
Put in relations political and cultural activities with more complex urban, territorial and social development policies;
Decode the demand for public participation in the management of cultural heritage in a dialectical relationship with the need for technical expertise

The course has no formal prerequisites but being offered for a master's degree in economics and management, the basic contents of the managerial disciplines are taken for granted which can be found, for example, in publications such as:
G. Airoldi, G. Brunetti, V. Coda, “Corso di economia aziendale”, Il Mulino, 2005.
D. Boddy, “Management: Using practice and theory to develop skill”, Pearson, 2020

The origins of managerial reforms of cultural organizations
Management, governance and the international model of New Public Management
The Italian translation of New Public Management in the cultural field
Performance evaluation in cultural organizations
Balanced Scorecard and planning in cultural organizations
Recent developments in the governance of cultural organizations
Outcome: measuring the "social performance" of culture with the S_ROI
The emergence of cultural and creative industries
Models of representation of cultural and creative industries
Guidelines and principles for cultural planning
Cultural planning processes
Creative cities and urban regeneration
Culture-driven urban regeneration: dilemmas and criticisms
The phenomenon of cultural districts

“Un’introduzione alle industrie culturali e creative”, Dispensa, 2021
“La valutazione delle performance nelle organizzazioni culturali”, Dispensa, 2021
“Misurare l’impatto sociale generato dai musei. L’applicazione della metodologia del Ritorno Sociale sull’investimento (SROI)”. F. Viganó, G. Lombardo, 2018
“L’innovazione dell’amministrazione dei beni culturali in Italia: caratteristiche e criticità”, M. Nacci, 2014
“Politiche culturali e territorio” M. Nuccio, L. Mizzau, F. Montanari, 2014
“I concetti chiave del cultural planning”, A. Porrello, 2006
“NewcastleGateshead: riqualificazione urbana e limiti della città creativa” R. Comunian, P.L. Sacco, 2006

Students will take a written test with open questions and, depending on the outcome, a possible oral test. The mark of the written test can be supplemented, in progress and only for attending students, by additional grades that can be acquired with individual or group work proposed by the teachers. The actual methods of carrying out these additional tests will be specified in the first weeks of the lesson and reported on the Moodle platform.

The course is offered in seminar form: the teacher presents the key concepts in the first half of each lesson and opens the discussion in the second half to comments and questions from students. Those who attend the lessons undertake to actively participate in the comparison and debate. Indications, references and supplementary materials are made available to students through the Moodle platform to stimulate discussion and request for further information. The course is supported by a senior tutor, a professional in the field of cultural productions, who will follow the students especially in the development of individual and group supplementary work.

Italian

Class attendance is not recommended for unmotivated and not very curious students who intend to come to the classroom only to listen to the teacher speaking, record him, take notes and ask no questions. For those who intend to maintain this attitude towards learning, the study of the text materials that are clearly specified in the syllabus is sufficient. On the other hand, students who are truly passionate about the connections between managerial disciplines and the cultural and artistic and willing to discuss them with the teacher during the lessons are most welcomed. When the class is delivered online it is mandatory to keep the camera on.

written

This subject deals with topics related to the macro-area "Cities, infrastructure and social capital" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development