DIGITAL BUSINESS MODELLING

L'insegnamento rientra tra le attività formative del curriculum in Data Analytics for Business and Society. L'obiettivo del corso è di fornire una comprensione di come le tecnologie digitali incidano sui business models delle aziende.

Il corso fornisce gli strumenti analitici per comprendere dare un giudizio su business models di aziende esistenti nonché quello di identificare vantaggi e svantaggi di alcune scelte strategiche.

1. Knowledge and understanding
- Ability to read a business model
- Ability to understand a text referring to aspects of corporate technology
- Knowledge of the typical tools of data- and digit-driven companies

2. Ability to apply knowledge and understanding
- Ability to analyze existing business models
- Ability to propose innovations to the business model
- Ability to write a basic business model

3. Ability to determine autonomous judgments
- Ability to discuss advantages and disadvantages of choices
- Ability to understand when the conditions for the functioning of a certain model are not there

4. Communication skills
- Ability to accurately explain a digital-first business model

5. Learning skills
- Ability to choose correct texts and sources to deepen specific knowledge

Course participants are required to have a knowledge of basic mathematics, a knowledge of basic computer science and to know the traditional business model canvas.

1. Introduction to the course
2. Introduction to Artificial Intelligence
3. AI demystified
4. Digital Business Models
5. Towards a digital roadmap
6. Conclusion

The reference text of the course is:

Iansiti, M. and Lakhani, K .; Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World; Harvard Business Press; 2020

Handouts and supporting slides will also be shared

The exam is exclusively oral and will consist of a short presentation and discussion of the analysis of the business model of a company of your choice.

The course is mainly organized in lectures. All the material shown during classes will be made available to the students through the Moodle platform.
During the course, invited lectures will be held by managers of companies that have gone through a digital transformation.
Additional readings and materials will be available to attending students on the course Moodle page.

English

In case of a flare-up of the COVID-19 emergency, the teaching and examination delivery methods may undergo variations.

oral

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development