E-BUSINESS, ENTREPRENEURSHIP AND DIGITAL TRANSFORMATION-1

The course contributes to the educational objectives of the Bachelor’s Degree Programme in Digital management which aims at providing students with updated knowledge on the implications of digital technology on organizational processes and strategies.
The course is divided into two parts. The first (6 cfu) provides students with an introductory overview of the main concepts of e-business, with a particular focus on the use of digital technologies to face the challenges that Management faces. The second part of the course (6 cfu) will discuss the processes through which innovative business models are developed and deployed, with reference to both cases of pure players and cases of digital transformation of brick and mortar businesses.

- Know the basic elements of strategic management.
- Acquire the basics of the main transformations in the business environment (digitalization, sustainability)
- Know the fundamental concepts of e-business and digital technologies, with the relevant management implications
- Apply digital technologies to context data analysis processes;

No further prerequisites are required, other than those eventually envisaged by student's study plan.

- Introduction to Strategic Management
- A new competitive environment, across sustainability and digitalization
- Industry 4.0
- E-business, E-commerce, platforms and digital marketing
- Laboratorial activity (groupwork)

Slides and reading material distributed in class

Written test (15 multiple choice questions, 20 minutes), and a lab activity in the form of Group Work on digital platforms, final oral presentation.

Frontal lectures and lab activities.

written

This subject deals with topics related to the macro-area "Cities, infrastructure and social capital" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development