E-BUSINESS, ENTREPRENEURSHIP AND DIGITAL TRANSFORMATION-2

The course presents theories and best practices to plan and implement the digital transformation successfully.
- an overview on how leading companies plan and implement digital transformation
- cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation
- tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits.

The course aims to develop managerial capabilities to manage the digital transformation.

Specific learning goals
- Digital disruption: gain an understanding of disruption and the way digitalization affects disruption
- Digitalization and strategy: understand how digitalization affects the business model and strategy
- Digitalization and marketing: understand how digitalization affects pricing, promotion, distribution and products
- Implementing digital strategies: frameworks, tools, and best practices to implement digital strategies
- Case studies: apply knowledge, tools, and best practices to design and implement digital strategies with the help of case studies from Harvard Business School, INSEAD.

As per study plan (please consult detailed plan of studies)

The current business landscape has seen an unprecedented change due to the impact of digital technologies. Companies and entire industries have been dramatically reshaped after the entrance of companies that operated essentially a digital business model. Digital tools have therefore a profound impact on the way companies buy, produce and sell. Likewise, digital tools have a profound influence on the way customers in B2B and B2C search for information, make purchase decisions, interact with companies, purchase, use and dispose of their products.

In this environment, managers in B2B and B2C need to be understand how digitalization affects strategy.
In this course we will explore trends, frameworks, best practices and tools that allow students to design and implement digital strategies.

Mandatory: Coursepack (articles and case studies): journal articles (MIT Sloan, HBR, McKinsey Quarterly, MIS Quarterly) and case studies (Harvard Business School)

Optional reading:
Hinterhuber, A., Vescovi, T., Checchinato, F. (ed), (2021), Managing Digital Transformation - Understanding the Strategic Process, New York, Routledge.
ISBN 9780367441975

Written exam, group presentation (case studies) and in-class participation.

Lectures, group presentations, discussions of articles and case studies and external guest speakers.

written