COMPETITIVE ANALYSIS

The course is an elective among the interdisciplinary courses of the Bachelor of Business Administration, and aims to provide the fundamental knowledge for strategic analysis. The topics covered concern the analysis of the competitive ecosystem, competitive dynamics, and competitiveness factors at the various levels of entrepreneurial governance (corporation, business enterprise/division, and product/service). The theme of sustainable development is transversal to the concepts taught and therefore recurs throughout the course

By the end of the course, students will have received a broad overview of the factors underlying competitive dynamics at the different levels of entrepreneurial governance (corporation, company/business, product/service). They will be able to assess competitiveness at the various levels, the factors that make an industrial sector more or less attractive, the competitive dynamics between rival firms, and the sources of their competitive advantage. Basics of business intelligence will also be illustrated, with some simple demonstrations of visual analytics techniques.
Attendance and active participation in the training activities proposed by the course (frontal lectures, group work, and company testimonials) will provide students with a series of tools concerning the application of the theoretical tools learned during their course of study, as well as further new tools proposed during the course.
Attendees will also have the opportunity to concretely apply what they have learned, drafting a series of papers that will ultimately constitute a report valuable for the final assessment.

For any pre-requisites, students must refer to their study plan:
http://www.unive.it/pag/fileadmin/user_upload/cdl/laurea/et11/documenti/2017-18/propedeuticitaET11.pdf
Students who have not passed the Economia Aziendale exam cannot take the Analisi della Concorrenza exam

01. Introduction to the course and basic concepts
02. Tools for analyzing corporate strategic performance
03. Dashboard & visual analytics (business intelligence)
04. Analysis and evolution of the competitive environment
05. Analysis of competition at the business/company level
06. Differentiation effect on demand
07. Price dynamics in differentiated markets
08. Product competitive analysis
09. How characteristics shape choices
10. Competitive maps

The study materials will be downloadable from the Moodle platform:
https://moodle.unive.it/
The study materials include both scientific articles and slides presented in class, as well as virtual classroom lessons for the part of the course in blended mode.
Therefore, there is no need to purchase any text.

Written examination on the contents of the lectures and readings that will be made available on the course Moodle.
The examination lasts 45 minutes, takes place in presence and is 'open book' (i.e. thesis, teaching materials, etc. may be consulted during the examination), while external support is not allowed.
The exam consists in four closed-question tests and two open-question tests. Tests and questions may involve either the solution of exercises or discursive answers.
Intermediate tasks and group work will be offered to students who attend regularly and will be considered as part of the final assessment.

Lecture, discussion of business cases, presentation of company testimonials.

Italian

Accessibility, Disability and Inclusion
Accommodation and support services for students with disabilities and students with specific learning impairments

Ca’ Foscari abides by Italian Law (Law 17/1999; Law 170/2010) regarding support services and accommodation available to students with disabilities. This includes students with mobility, visual, hearing, and other disabilities (Law 17/1999), and specific learning impairments (Law 170/2010). If you have a disability or impairment that requires accommodations (i.e., alternate testing, readers, or interpreters) please contact the Disability and Accessibility Offices in Student Services: disabilita@unive.it.

written

This subject deals with topics related to the macro-area "Climate change and energy" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development