BUSINESS MODEL INNOVATION

The course aims to explore how Artificial Intelligence (AI) can enable business model Innovation through a partecipatory analysis and discussion of theoretical and practitioner reports.
The course aims to produce an AI business model framework.

- Know the most advanced conceptual frameworks emerged in the field of business model innovation;
- Possess knowledge related to the implications of uncertainty on business model innovation.
- Apply the fundamental theoretical constructs in the field of business model innovation to different situations;
- Know how to formulate hypotheses and judgement on the effectiveness of different strategic alternatives;
- Know and understand the real and potential impacts of Artificial Intelligence on business models.

Business administration, Strategy planning & control systems I

1. Business model innovation framework (lesson)
2. Business model innovation example (lesson)
a. Circular economy introduction
b. Methodology explanation
c. Circular business model framework
3. Business model innovation development
a. Artificial Intelligence introduction (lesson)
b. Methodology implementation (class & home work)
c. AI business model framework (presentation)

Pratictioner Reports will be provided by the teacher.
Other suggested readings:
- A. Osterwalder, Y. Pigneur (2010), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley & Sons
- A. Osterwalder, Y. Pigneur, G. Bernarda, A. Smith (2014), Value proposition design. Wiley & Sons
- IDEO, The field guide to human-centered design. Design kit.
- T. Kelley, J. Littman, T. Peters (2001), The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm.
- T. Kelley, D. Kelley (2013), Creative Confidence: Unleashing the Creative Potential Within Us All.
- T. Kelley, J. Littman 2005. The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization.
- R. Verganti (2009), Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Press
- W. C. Kim, R. Mauborgne (2005), Blue Ocean Strategy. How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business School Press

Class Partecipation & Discussion, homework delivery, a brief oral exam (5/10 minutes): PPT presentation about AI business model framework (see below). The PPT presentation should be sent before the exam to bagnoli@unive.it

1. a selection of practitioner reports on the impacts of AI on business model will be provided on moodle;
2. all students must analyze all selected reports and looking for others meaningfull reports (home work);
3. each student will be given one or more of the selected reports to be summarized and presented to the class (0,5 h);
4. all students will take part into a class discussion on the impacts of AI on business model, as emerging from the presented report(s) (1 h);
5. each students will gather and summarize all elements focused on during class works to explore how AI can enable business model innovation (home work);
6. each student will make a final PPT presentation on his personal view about the AI business model framework.

English

Accessibility, Disability and Inclusion
Accommodation and support services for students with disabilities and students with specific learning impairments
Ca’ Foscari abides by Italian Law (Law 17/1999; Law 170/2010) regarding support
services and accommodation available to students with disabilities. This includes students with
mobility, visual, hearing and other disabilities (Law 17/1999), and specific learning impairments (Law 170/2010). If you have a disability or impairment that requires accommodations (i.e., alternate testing, readers, note takers or interpreters) please contact the Disability and Accessibility Offices in Student Services: disabilita@unive.it.

oral

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development