E-BUSINESS, ENTREPRENEURSHIP AND DIGITAL TRANSFORMATION-2

The course develops concepts discussed during prior periods and specifically examines the impact of digital technologies on business unit and functional strategies.

Learning goals
- Digital disruption: gain an understanding of disruption and the way digitalization affects disruption
- Impact of digital tools and digitalization on the competitive landscape:
- Digitalization and strategy: understand how digitalization affects business unit and corporate strategy
- Digitalization and marketing: understand how digitalization affects pricing, promotion, distribution and products
- Implementing digital strategies: frameworks, tools, and best practices to implement digital strategies
- Case studies: apply knowledge, tools, and best practices to design and implement digital strategies with the help of case studies from Harvard Business School, INSEAD.

As per study plan (please consult detailed plan of studies)

The current business landscape has seen an unprecedented change due to the impact of digital technologies. Companies and entire industries have been dramatically reshaped after the entrance of companies that operated essentially a digital business model. Digital tools have therefore a profound impact on the way companies buy, produce and sell. Likewise, digital tools have a profound influence on the way customers in B2B and B2C search for information, make purchase decisions, interact with companies, purchase, use and dispose of their products.

In this environment, managers in B2B and B2C need to be understand how digitalization affects strategy.
In this course we will explore trends, frameworks, best practices and tools that allow students to design and implement digital strategies.

Coursepack (articles and case studies)

Optional reading: textbook

Written exam, group presentation (case studies) and in-class participation.

Lectures, group presentations, discussions of articles and case studies and external guest speakers.

written