VIDEO STORYTELLING

The purpose of the module is to allow the student to acquire basic techniques and tools for the conception and creation of videostorytelling to illustrate creatively the company.

At the end of the course the students acquired a knowledge of the motivations that drive companies to use the video tool and build effective narratives with it. The basic theoretical and practical basics of the various preparatory and executive phases for the creation of a video will be acquired: study of a concept, photographic rules applied to video, shooting techniques and related tools, analysis of the main theories of editing.

No prerequisites are necessary, although familiarity with the most common image processing software is useful.

The course analyses the video shooting and editing elements. The aim is to give the students the necessary tools to understand the techniques and the basic rules of video/photographic shooting and the main theories of editing. It will also present a panorama of the main methods for setting up the video tool applied to company practices.
The basic skills acquired will allow the students to develop the production of a film starting from the idea, the concept, to reach the feasibility stage, the storyboard and the actual creation.
The possibility of following all steps, from conception to the creation of the finished product, will give them the tools to concretely enter the world of audio-visual production, setting out on a path of comprehension of the processes that are at the basis of company communication through moving images.
Main subjects of the shooting and editing lessons:
Acquisition of the specific elements of film language, such as frame, scene, sequence, difference between field and shot.
Panoramic view of the main video shooting tools, such as cameras and relative supports, lenses, lighting sets.
Analysis of the basic rules for the composition of the image, such as guidelines, the rule of thirds and the 180 degree rule, relationships and connections between the frames.
Analysis of the main movements of the camera.
Definition of editing.
Analysis of the main editing theories.

Recommended texts:
di Christopher J. Bowen, Roy Thompson,
La grammatica dell'inquadratura. Il manuale di composizione cinematografica più completo
Audino, Roma 2014

F. Panozzo
Storytelling innovativo dei beni culturali
franzLAB, Bolzano 2019

The learning verification method will consist of two tests:
A final written test that will cover the content of the teaching material (60% of the mark)
One or more as administered by the laboratory professor during the lessons (40% of the mark)

The course comprises a part represented by face-to-face lessons, and a practical part carried out as a workshop, the goals of which will also, and above all, be aimed at the needs of the visual narration of the final project.

Italian

written and oral