CORPORATE THEATER

Students will acquire the basic tools needed to conceive, analyses and execute a corporate event with theatre features.

Know and know how to use the essential reference terminology.
Ability to distinguish between different methods of design approach.
Ability to articulate a creative theatrical process.
Extension of the expressive and communicative ability.

No specific prerequisite is needed.

The selected students will study the corporate theatre, starting from its first applications in Canada, by Christian Poissonneau with his Thèâtre à la carte, to the Italian experience of Paolo Vergnani. A number of Italian approaches conceived by leading operators will be studied.
At the same time, the Professor will provide the stuents with basic notions on a number of theatrical styles, the role of actors, the grammar of the stage and on managing live performances.
Subsequently, proposals on educational projects, corporate storytelling and events will be analyzed.
Students will undertake a number of practical exercises to enhance their creativity, and boost their management and team skills.
After learning the basic tools, students will visit a partner company where they will gather information and study its story and development.
They will therefore conceive and present a project of corporate theatre taking into consideration the specific corporate needs.
Ultimately, participants will implements their projects, which will be adapted according to a previously identified space. They will take care of the presentation and communication of such event.
Students will be at any time supported by a professor, providing them technical tools and assistance.

Renata Borgato, Paolo Vergnani, Teatro d'impresa. Il teatro nella formazione dalla teoria alla pratica, FrancoAngeli, Milano 2007
Lucio Argano, Alessandro Bollo, Paolo Dalla Sega, Candida Vivalda, Gli eventi culturali Ideazione, progettazione, marketing, comunicazione, FrancoAngeli, Milano, 2005

Learning will be verified by three parameters:

20% Presence and participation;
40% Individual contribution to the collective elaboration of an artistic project oriented to corporate management;
40% Collective Achievement is an artistic project oriented to corporate management.

Teamwork in workshops, practical exercises, presentations in class.

Italian

oral