PRINCIPLES OF BUSINESS MANAGEMENT

Academic year

2020/2021 Syllabus of previous years

Official course title

PRINCIPI DI ECONOMIA E GESTIONE DELLE IMPRESE

Course code

LT7010 (AF:314024 AR:167781)

Modality

On campus classes

ECTS credits

6

Subdivision

Surnames A-L

Degree level

Bachelor's Degree Programme

Educational sector code

SECS-P/08

Period

2nd Semester

Course year

2

Where

VENEZIA

Moodle

Go to Moodle page

Contribution of the course to the overall degree programme goals

The course of "Principles of Business Management" has the primary goal of introducing the basic tools for understanding the discipline. More specifically, the objectives of the course are:
1. To introduce the basic concepts on corporate system and on the competitive environment in which it operates.
2. To analyze its strategic management, with a particular focus on organization, marketing, innovation, and sustainability.

Expected learning outcomes

1. Knowledge and understanding:
- basic terms of management and marketing,
- key concepts of corporate system.
2. Applying knowledge:
-applying models and concepts to case studies.
3. Judgement skills:
-evaluate critically strategic actions of enterprises.
4. Communication skills:
-ability to interact with peers and tutor in reflections on managerial and strategic topics.
5. Learning skills:
-ability of elaborating contents of references,
-ability of consulting different forms of informative materials (i.e., books, articles, enterprises' websites, videos).

Pre-requirements

No pre-requisite is needed

Contents

-The enterprise as a system and the competitive environment
-Resources and competences
-Strategic management
-Growth and planning strategies
-Business model
-Enterprise, CSR and Sustainability
-Marketing strategies and practices
-Demand analysis

Referral texts

Text and teaching material will be communicated on Moodle

Assessment methods

Written exam, 15 multiple choice questions. Students can integrate their grades with workgroups (online)

Teaching methods

Frontal lectures, lab activities with groupworks.

Type of exam

written

2030 Agenda for Sustainable Development Goals

This subject deals with topics related to the macro-area "Cities, infrastructure and social capital" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

Definitive programme.

Last update of the programme: 25/01/2021