COMPETITIVE ANALYSIS

The course is an elective within the degree in Management and aims at providing the student with the fundamental concepts of competitive analysis. The main topics of the course deal with competitive gap analysis, environment analysis, and competitive advantages at the different competition levels (corporation, business/company, product/service).

After completing the course, students will be able to analyze the attractiveness of an industry, the competitive dynamics among rival firms, and the sources of their competitive advantage.
Attendance and active participation in the training activities proposed by the course (lectures and seminars from business representatives) and individual study will enable students to:
- know the main models of competitive analysis;
- know how to exemplify the main theoretical concepts related to the analysis of competition;
- know how to apply the main indicators for the analysis of competition at various level (corporation, business, product).

For any pre-requisites, students must refer to their study plan:
http://www.unive.it/pag/fileadmin/user_upload/cdl/laurea/et11/documenti/2017-18/propedeuticitaET11.pdf
Students who have not passed the Economia Aziendale exam cannot take the Analisi della Concorrenza exam

01. Introduction to the course and basic concepts
02. Tools for analyzing corporate strategic performance
03. Dashboard & visual analytics (business intelligence)
04. Analysis and evolution of the competitive environment
05. Analysis of competition at the business/company level
06. Differentiation effect on demand
07. Price dynamics in differentiated markets
08. Product competitive analysis
09. How characteristics shape choices
10. Competitive maps

The study materials will be downloadable from the Moodle platform:
https://moodle.unive.it/
The study materials include both scientific articles and slides presented in class, as well as virtual classroom lessons for the part of the course in blended mode.

Written exam on the lessons and on the readings that will be made available on the Moodle of the course. According to the number of attending students, students who regularly attend may be offered middle-term tests or group works that will represent a part of the final evaluation.
NOTE: due to the restrictions imposed by the COVID emergency, the examination methods may be changed based on the legislation and rules in force at the time of the examination. Students will be notified as soon as information is available.

Lectures centered on theoretical issues, discussion of case studies, seminars from business representatives.
The course is blended, therefore it includes both class lectures and online lessons, that will take place on Wednesday.

Italian

Starting from the A.A. 2019-2020 the program of this exam will be modified coherently and in coordination with the program of the new course "Business Economics and Management" [ET0114-1/2] (12 CFU).

Accessibility, Disability and Inclusion
Accommodation and support services for students with disabilities and students with specific learning impairments

Ca’ Foscari abides by Italian Law (Law 17/1999; Law 170/2010) regarding support services and accommodation available to students with disabilities. This includes students with mobility, visual, hearing and other disabilities (Law 17/1999), and specific learning impairments (Law 170/2010). If you have a disability or impairment that requires accomodations (i.e., alternate testing, readers, note takers or interpreters) please contact the Disability and Accessibility Offices in Student Services: disabilita@unive.it.

written

This subject deals with topics related to the macro-area "Cities, infrastructure and social capital" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development