COMPETITIVE ANALYSIS

The course provides a series of theoretical and practical tools for the analysis of competitive dynamics both within the sphere of profit-oriented competition (competition between players in terms of profitability) and in the context of policy decisions (evaluation of the effectiveness of alternative decisions/investments based on policy objectives). In this, the course aims at integrating economic-financial knowledge with the fundamental tools of strategic analysis and multi-criteria decisions. To ensure an adequate coherence with the master program general orientation and the main employment opportunities, the cases proposed as exercise and in the final evaluation process are in the context of public policies.

At the end of the course, students will be acquainted with models and tools for the competitive analysis at the business and industry level, in the perspective of decision support to business strategy and to policymakers.
Specific learning objectives are: a) knowledge of the basic principles and concepts of strategic analysis; b) capability to identify key determinants of competitive dynamics; b) to acquire a critic view of some common comparing tools; c) capability to set up a competitive analysis report; d) capability to identify the most appropriate method and tools for the analysis of specific competitive contexts. A case study based on a real local policy problem will be used during the course as a test field for the skills acquired

For any pre-requisites, students must refer to their study plan:
http://www.unive.it/pag/12900/

1. Basics of strategic analysis
2. Product/business level analysis
3. Characteristics and competitiveness, competitive maps
4. Industry level analysis
5. The business ecosystem, value creation, and business model innovation
6. Sustainability analysis

Readings, slides and other material will be downloadable from the moodle platform.

The exam is different for attending students and non-attending students.

Attending students will receive an assignment (a case-study) that they will have to solve in small groups, using the theoretical and practical tools learned during classes. At the end of the course, they will have to present their work group in class and to prepare an individual report. Both the group work presentation and the individual report will be evaluated.

Non-attending students will have a written exam consisting of three questions to be solved in 45 minutes. Those who will receive an evaluation equal or superior to 27 will have to undergo an oral exam.

Lectures, class discussion and case-study development

English

Accessibility, Disability, and Inclusion
Accommodation and support services for students with disabilities and students with specific learning impairments

Ca’ Foscari abides by Italian Law (Law 17/1999; Law 170/2010) regarding support services and accommodation available to students with disabilities. This includes students with mobility, visual, hearing and other disabilities (Law 17/1999), and specific learning impairments (Law 170/2010). If you have a disability or impairment that requires accommodation (i.e., alternate testing, readers, note takers or interpreters) please contact the Disability and Accessibility Offices in Student Services: disabilita@unive.it.

written and oral

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development